M U L T I M E D I A S O L U T I O N S

Since the number of available frequency bands is limited, the trend will be to use the same frequency band for multiple services. Another issue is that end users are steadily requiring even more features and functions in the area of multimedia broadcasting ser-

vices such as DMB (Digital Multimedia Broadcasting) and DVB (Digital Video Broadcasting). These requirements will pave the way to new solutions that are able to meet this challenge.

DAB RF

 

 

Data

 

 

 

Digital

DAB Baseband

 

 

(e.g. ATR2740)

 

Multimedia

 

 

Control

Processor

 

 

 

 

Video Out

DMB System Approach

F U T U R E T R E N D S

The co-existence of the well-known broadcast radio and new, upcoming standards will lead to all kinds of multi-standard solutions. Atmel is committed to design highly integrated multi-standard broadcast radio solutions (front end as well as baseband) that feature high performance and wide flexibility to support cost-optimized designs. The first activities will include DRM (Digital Radio Mondiale) and HD Radio (Ibiquity) as well as DMB (Digital Multimedia Broad- casting).