Vibrant greenscapes.

Soft skin tones.

Natural colors with Auto White Balance.

PROVIA

ASTIA

PROVIA

Color just as your eye sees them. True-to-scene color, but somehow more real,

more beautiful, and more alive. Fujifilm's 80-year pursuit of the ultimate color Some colors can only be expressed by Fujifilm. reproduction as a photo film manufacturer lets you capture moments with vibrant

color fidelity.

FILM SIMULATION

Signature color expression by Fujifilm

The vivid colors of Velvia! The gentle skin tonality of ASTIA! Just like choosing the ideal film for a creative direction, you can select and simulate the unique look of Fujifilm’s acclaimed films. Film Simulation also lets you replicate MONOCHROME and SEPIA film photography.

PROVIA / Standard

Velvia / Vivid

ASTIA / Soft

Natural color quality

Dramatic and vibrant

Capture both natural skin

captures true-to-scene

expression of reds, blues

gradations and brilliant color

photos.

and greens.

tonality of backgrounds.

MONOCHROME

Express the moment with the honesty and depth of monochrome.

SEPIA

Define memorable moments in the nostalgic, warm tones of sepia.