Konica Minolta 250, 350

2. Market Trends and Positioning

Market Trends

With the extensive expansion of broadband capabilities in most world markets, high-speed networking

infrastructure has become the standard goal for business. Offices seeking business machines are therefore as

concerned with output speed as with value-added networking capabilities.

The entire market is on the verge of a major push toward office color capabilities, as early as 2006. Preempting

this phase, Konica Minolta segment 2 (21 - 30 ppm) and 3 (31-40 ppm) monocolour MFPs offer a solid

introduction to the bizhub brand value.

Now that digital has completely dominated the market, customer concerns have matured toward a demand

for higher efficiency. Value-added scan-to and throughput functions, as well as employee-empowering

document output and finishing capabilities are essential.

Currently, worldwide sales of segment 3 MFPs are predicted to continue their steady growth in most markets,

adding urgency to new product placements while the market is still strong. Sales of segment 2 MFPs, on the

other hand, are predicted to peak around 2005 and begin to lose ground to Segment 3 and office colour

solutions.

2Positioning

A) Target Users for bizhub 350 / 250

• Companies relying on dedicated analogue machines to support a larger center machine / Companies relying on

separate machines for output and copying

• Users seeking MFP functionality and better cost performance

– Small to mid-size offices seeking a centre machine for consolidated network printing, copying, scanning and faxing

functions / Mid-size offices seeking dedicated workgroup MFPs

– Small to mid-size offices seeking electronic data conversion and sharing of documents in a secure network environment

– Large offices seeking powerful, dedicated workgroup MFPs / Small to large offices seeking local MFPs

B) Product Benefits

The bizhub 350 / 250 offer powerful all-in-one MFP capabilities to maximise office efficiency for document production

and data handling.

1. Standard print controller

2. Standard scanning function

3. Standard network scanning functions, including multi-send capabilities

– Scan to FTP, Scan to E-mail, Scan to SMB, Scan to Internet Fax

4. Internet Fax (standard) & IP Fax (optional)

5. Super G3 fax and PC fax functions (optional)

6. Enhanced Copy Functions

7. Standard sorting / grouping functions and optional advanced finishing

8. Device management applications

– PageScope Web Connection

– PageScope Data Administrator

9. Document management applications

– PageScope Workware (optional)

10. Cost management function

– Account Track

11. Resource management function

– LDAP

12. Universal design and environmentally friendly considerations