Easy, Beautiful Movies –

Wider, More Beautiful Images –

With LUMIX Imaging Technology

With LUMIX Lens Technology

StandardStandard 35mm*35mm*mm*

AVCHD Lite Movie with iA Mode

Shoot HD (High-Definition) Motion Images with Ease

LUMIX cameras (FZ35/TZ7/FT1) make it even easier to take HD (1280 x 720) motion images by adding a movie button and AVCHD Lite, which lets you take beautiful, long-time HD movies. You can also use the iA mode to shoot motion images, and let the camera do all the work for you. This user-friendly mode automatically selects the most suitable Scene mode and helps correct blurring, focus and brightness problems. All you do is aim and shoot. iA is the easy way to capture beautiful HD movies.

A Wide-Angle Lens Makes a Big Difference

The expressiveness of a wide-angle lens lies in its ability to capture spatial expanse and depth. When you want to shoot a sweeping landscape or fit all your friends in a photo when there isn't much room, there's nothing like a wide-angle lens. For example, the photo area of the 25mm wide-angle lens in the ZR, TZ and FX Series is about 196% that of an ordinary 35mm lens. The world's first 0.3-mm super-thin aspherical lens on the ZR1 fits a 25mm wide-angle lens and 8x optical zoom into a conveniently slim body.

WideWide 25mm*25mm*5mm*

* 35mm-lens equivalent

35mm* 25mm*

High-Speed, High-Quality Image Processing LSI

Venus Engine V and

Venus Engine HD

The imaging power of LUMIX has evolved even further. Improved circuitry greatly reduces picture noise while preserving exceptional resolution, sharpness and color reproduction. The new Venus Engine V also introduces a new circuit that makes Face Recognition possible. And the Venus Engine HD boasts two CPUs which achieve the long-time HD motion picture recording in AVCHD Lite (MPEG-4/H.264) while maintaining low power consumption.

Renders Clear, Beautiful Images with Minimal Distortion

LEICA DC LENS

The Leica DC lens inherits both its name and its outstanding quality from Leica Camera AG, maker of lenses renowned in the film camera world for their superb performance and compact size. The LEICA DC VARIO-ELMAR, LEICA DC VARIO-ELMARIT, and LEICA DC VARIO-SUMMICRON lenses are featured in LUMIX cameras. Each of these sophisticated lens systems includes several aspherical lenses to compensate for spherical aberration. And each features an advanced multi-coating process that is applied to lens surfaces to help prevent fogging caused by flare and ghosts caused by excessive light.

*Leica is a registered trademark of Leica Microsystems IR GmbH. Leica DC lenses are manufactured using measurement instruments and quality assurance systems that have been certified by Leica Camera AG based on the company's quality standards.

06

07