Color, Computers, and Reprographics

Color Business Report

LexmarkMarch 2001 Targets the Workgroup with High-Performance Ink Jet, Laser

On March 22, 2001, Lexmark International, Inc. (Lexington, KY) introduced the C720 color laser printer and J110 color ink jet printer, both designed for use by business workgroups. Lexmark will be positioning both printers against the Hewlett- Packard Color LaserJet 4550. The C720, with a street price of $1,999, is being billed as a color laser with higher print speeds at a similar price point (the Color LaserJet 4550 base model is also available for $1,999). The J110, which costs $899, is offered as an ink jet alternative to color laser, with equivalent performance to the HP 4550 at a lower price.

C720

The C720, designed for workgroups of 10 to 20 users, is available in three configurations: the C720 base model, the C720n, which has network connectivity, and the C720dn, which features a duplexing unit. The C720, which resembles Hitachi lasers (Lexmark would not confirm the engine manufacturer), prints 6 ppm in color and 24 ppm in monochrome (the HP Color LaserJet prints 4 ppm in color and 16 ppm in monochrome). It is driven by a 266 MHz MIPS processor, and has 32 MB of RAM. The C720 has a duty cycle rated at 5,000 pages per month, and can handle as many as 35,000 pages per month, if necessary.

The C720 is based on a 600-dpi print engine, but can simulate 2400-dpi output when printing in 2400 Image Quality mode, according to Lexmark. The printer also features Lexmarkís Photo Enhancement Technology, which gives prints ìnear-photographicî quality through dithering, Lexmark claims. The C720 supports PostScript 3, PCL 5, and PCL 6 emulations.

Consumables

The C720 uses four flat, rectangular-shaped toner cartridges. These load into slots on the front of the printer, where most would expect to find the manual feed. Each cartridge is keyed, preventing users from loading cartridges in the wrong position. Lexmark claims that standard capacity black toner cartridges yield 5,000 pages (5% coverage) and that color toner cartridges

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Volume 11 Number 3


In this issue (highlights):
Printers	4
MGI Addresses Finishing	4
Oki, Xerox Offer Tabloid	6
Single-Pass LED Printers	6
Xerox Introduces Printer-	7
only DocuColor 12	7
Xerox DocuColor 2006
Adds Copy Functions	7
to Phaser 790	7
Canon Adds 2400-dpi S800	8
Improved Technologies Sells	8
Modified Iris Proofers	8
OcÈ Introduces 108-ppm	9
DemandStream 4030	9
Short-Run Printing
Xeikon Adds Post-Print	9
Coating Unit	9
Indigo Offers Photo Printers	9
Color Management
Epson Addresses Print	9
Mismatches	9
Copiers
Ricoh Introduces 13-ppm	10
Aficio Color 6513	10
Controllers/Servers
Imation Drives Xerox as	11
a Proofer	11
AHT Drives Canon	12
EFI Velocity Suite	12
Addresses Workflow	12
PDLs/Interpreters
Harlequin/Motorola to Offer	14
Embedded Controllers	14
Technology Adoption
Study Demonstrates 1:1	16
Response Rates	16
CRM: The Price to Pay for	16
Higher Response Rates	16
Will the Need for a
Long-term View	17
Thwart Adoption?	17

Color Business Report is an information service of Blackstone Research Associates. Information and analysis presented in this publication are based on the best information available, but cannot be guaranteed for completeness or accuracy. Copyright © 2001 by Blackstone Research Associates. Reproduction without permission prohibited.

720, 110 specifications

The Lexmark 110,720 is a high-performance printer designed to cater to the demands of busy work environments. Known for its reliability, speed, and quality, it stands out as an essential tool for businesses that require efficient document handling.

One of the main features of the Lexmark 110,720 is its remarkable print speed. Capable of producing up to 75 pages per minute, the printer ensures that even large print jobs are completed quickly. This functionality significantly enhances productivity, allowing teams to focus on their core tasks rather than waiting around for prints to finish.

Print quality is another area where the Lexmark 110,720 excels. With a print resolution of up to 1200 x 1200 dpi, it delivers sharp text and vibrant graphics. This makes it an ideal choice for various printing needs, from professional-looking reports and presentations to marketing materials that require a polished finish.

The Lexmark 110,720 incorporates advanced toner technology, which not only improves image quality but also extends the life of the printer. The high-capacity toner cartridges provide a substantial page yield, reducing the frequency of replacements and lowering the overall cost of ownership. This is particularly beneficial for companies that handle high volumes of printing.

Connectivity is another highlight of the Lexmark 110,720. It supports various connectivity options, including USB, Ethernet, and even wireless capabilities, making it easy to integrate into an existing office network. This versatility ensures that multiple users can access the printer simultaneously, boosting collaboration within teams.

Additionally, the printer features advanced security measures to protect sensitive documents. Lexmark's Secure Print technology enables users to hold their print jobs until they are ready to collect them, thus preventing unauthorized access to confidential information.

The Lexmark 110,720 also comes with a user-friendly interface, characterized by a large touchscreen display that simplifies navigation and configuration settings. This intuitive design minimizes training time for new users and streamlines routine operations.

In summary, the Lexmark 110,720 is a powerful and efficient printer that meets the needs of modern businesses. With its high-speed output, exceptional print quality, advanced toner technology, versatile connectivity, robust security features, and user-friendly design, it is an excellent investment for any workplace.