3. Product information
3.1SmartContrast 
What is it?
Unique technology that dynamically analyzes displayed content and automatically optimizes a LCD monitor's contrast ratio for maximum visual clarity and viewing enjoyment, stepping up backlighting for clearer, crisper and brighter images or dimming backlighting for clear display of images on dark backgrounds.
Why do I need it?
You want the very best visual clarity and viewing comfort for every type of content. SmartContrast dynamically controls contrast and adjusts backlighting for clear, crisp, bright gaming and video images or displays clear, readable text for office work. By reducing your monitor's power consumption, you save on energy costs and extend the lifetime of your monitor.
How does it work?
When you activate SmartContrast, it will analyse the content you are displaying in real time to adjust colors and control backlight intensity.This function will dynamically enhance contrast for a great entertainment experience when viewing videos or playing games.
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