Alcatel-Lucent Wireless Broadband Strategic needs, Differentiate, Revenue, Operational needs

Meeting the fast-paced challenges of universal broadband

WiMAX offers operators the opportunity to capture the three main pieces of the universal broadband industry trend in a single technology, regardless of whether they are building on an existing business and subscriber base, or starting from scratch:

•Ubiquity – untethering the broadband experience from fixed locations, for access anywhere

•Always on – continuous broadband availability from the moment the end user wakes in the morning until they retire at night

•All-IP– delivery of broadband over 100 percent IP networks offering optimized economics, simplicity and performance

However, in deploying WiMAX today, operators find themselves in unfamiliar territory. The radio technology is new so standard procedures are not established,

and even for experienced mobile service providers, the IP networking aspect is

a whole new world. There is an elevated need for assurances of a fast, ready-to-

market approach, reduced risk and reduced network complexity — both for the

initial and subsequent steps in the business. Significant market changes must be anticipated, as the arrival of mobile WiMAX devices and handhelds will soon begin to change users’ needs from more classical PC-oriented services to more personalized ones. The rapid ramp-up in subscribers and traffic will also put pres-

sure on service providers to maintain consistent, high-quality service delivery.

Figure 1. Today’s requirements for profitable service delivery

Strategic needs

•Move up value chain

•Make services more sticky, personalized

	to leverage and monetize the	Differentiate
	broadband connection
		offer, grow
•	New revenue streams,
		revenue
	business models
Operational needs
Despite rapid subscriber/
traffic growth:		Sustainable Expansion
•	Maintain high QoS/QoE
•	Control costs
Business-driver needs
•	Rapid rollout	3 Cs: cost-effective,
•	Reliability: HSI and VoIP	coverage and capacity
•	Solid terminal offer

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Alcatel-Lucent End-to-End IP Wireless-Broadband Solution 3