Alcatel-Lucent MVNE manual Introduction, Mvne Definition and Deliverables

Services for MVNE

Introduction

In saturated telecommunications markets, the Mobile Virtual Network Operator (MVNO) model is currently promoted by the regulatory authorities to stimulate competition. Far from being simple minute resellers, most MVNOs differentiate from mobile operators by adding value to mobile offers with brand appeal, distribution channels, convergent capabilities (quadruple play), exclusive content and more.

The MVNO model offers business opportunities to different players:

•Fixed operators who want to capitalize on fixed-mobile convergence and to evolve towards quadruple play through

MVNO

•Brand companies (media companies or retailers) who want to leverage their brand and premium content, or distribution networks, to provide differentiated services

•Mobile Operators who want to host MVNOs on their network to maximize their radio capacity usage and investment

•Mobile Operators who want to diversify their offer with international development (e.g. in countries

where they do not own a license) or by addressing, distinctly, specific market segments (ethnics, youth…)

Technically speaking, as they do not own a spectrum license, MVNOs must be hosted by an existing mobile operator for the radio part of their network. Conversely, for their core network

and their business systems (billing, customer relationship management), MVNOs are free to re-use the assets

of an existing mobile operator or to have their own solution. This latter choice (named Full MVNO model) is the preferred option for MVNOs who want to differentiate from other operators and promote a distinctive offer.

For these Full MVNOs, Alcatel-Lucent proposes the Mobile Virtual Network Enabler (MVNE) Solution, a shared risk model with Alcatel-Lucent owning, hosting and operating the MVNE platform. through this Convergent solution, Alcatel-Lucent delivers the corresponding services to the MVNO and enables it to launch, in a time and cost-effective mode, differentiated services.

MVNE: Definition and Deliverables

The graphic below gives an overview of the Alcatel-Lucent MVNE Solution:

The Alcatel-Lucent MVNE Solution consists of the following technical components, which can be owned and operated by Alcatel-Lucent in a Hosted Model (cf. Managed Services option):

•IT Management platform aims at supporting MVNO’s business processes, for example: CRM, advanced billing, self- care functionalities, interface with mobile operators

or MVNO, marketing and pricing tools.

The MVNE IT Management platform is provided by Capgemini, a recognized leader in IT consulting and services, further to a partnership signed with Alcatel-Lucent to provide a complete and fully integrated MVNE/MVNO

MNO

MNO Team

MNO IS

MNO

Platform

MNO

Network

			Managed Services
Interaction	Project			Launch		Call Center		Interaction
with MNO	Services		Services			Level 2		with MNO
Team	Hosting Services			Business Operations				Team
			IT Management Platform
			Customer Management
Integration	Marketing		Sales	Order		Support
with MNO IT		Billing/Payments/Dunning
		Provisioning/Collection/Rating
Integration		Convergent Service Platform						Integration
								with MVNO
with MNO	Content		Application			Infrustructure		IT and
Service	services		services			services		Partners
Platform	(Kiosk...)		(PIM, Mail...)			(IN, Mediation...)
		Service Network Platform
Integration	Spatial		HLR/	SMS	MMS	WAP
with MNO		iGGSN					VMS
	DMSC		AuC	C	C	Gw
Core
Network
								MVNO Platform

MVNO

MVNO Users

MVNO IS

Third-party

Bank

Customer scoring

Logistics

Content

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