Product Positioning

QA& LIFESTYLE® 28 SERIES II DVD HOME ENTERTAINMENT SYSTEM

How is the Lifestyle® 28 Series II DVD home entertainment system positioned relative to the other products in the Lifestyle® system line, and what does it include?

The Lifestyle® 28 system is positioned as our most popular home entertainment system. It is intended for the customer who enjoys both listening to music and watching video. The Bose® Lifestyle® 28 Series II DVD home entertainment system includes:

•Five Direct/Reflecting® cube speaker arrays – These small, elegant speakers can be positioned to deliver Bose Direct/Reflecting® speaker performance, a natural blend of reflected and direct sound that approximates the sound you hear inside a concert hall.

•Powered Acoustimass® module – Lifelike low-note reproduction, results in a more realistic and gripping listening experience. It can be hidden out of view behind furniture.

•Elegant media center – Includes DVD/CD player, AM/FM tuner and a suite of technologies designed to make the home entertainment experience simple. It also features Bose® link multi-room/multi-source expansion capability, advanced design, and an aluminum finish.

•Control integration – Radio frequency remote control enables easy-to-use, one-button operation of Lifestyle® system functions (DVD/CD, AM/FM tuner) plus components attached to your system.Works through walls, floors – anywhere around the house – to access the most frequently used commands for TV, VCR, cable box, satellite receiver, PVR and even CD jukeboxes.

•Bose® link technology – Bose® link is our proprietary technology that allows a Lifestyle® system to integrate with other Bose products to provide sound in secondary rooms.With Bose® link, the user can easily connect up to 14 additional rooms of sound, each with independent volume and mute control, to provide two different audio streams from the same Lifestyle® system.

•ADAPTiQ® audio calibration system – This proprietary technology customizes the Lifestyle® system to your particular room. After a simple setup process, it automatically adjusts for many of the variables that can affect sound performance, including a room’s size and shape, the placement of speakers and where someone sits to listen. It enables the system to deliver a quality Bose performance, based on the room’s unique acoustics.

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