Cyber-shot W35 a Favourite with Everyone

Cyber-shot™ W35: A Favourite with Everyone

Taking great pictures is a breeze with the new W35 Cyber-shot™. Following on from the popular W30, the W35 has an enhanced resolution of up to 7.2 Mega Pixels and High Sensitivity of ISO1000, as well as retaining the high quality Carl Zeiss lens, Real Imaging Processor and Super HAD CCD, for superb quality images with a touch of a button. The W

series also features a Mode Dial and Function Guide for performance with ease.

BIONZ™ Image Processing Engine - On the Advanced W, T and H Series

Sony is proud to introduce the first compact digital still camera models which incorporate the advanced BIONZ™ image processing engine from the Alpha D-SLR camera into the Advanced W, T and H series cameras in the 2007 range. The high processing speed of BIONZ™ supports various functions in a camera, including drastically

lowering noise level even at high sensitivity and achieving higher accuracy in auto-focusing, exposure auto-correction and auto white balancing – giving you enhanced colour reproduction, rich tonal graduations and an amazing clarity of detail that captures the moment perfectly.

Face Detection Technology

High speed, high accuracy face detection and tracking technology enabled by the BIONZ™ engine lets the camera automatically optimise focusing, exposure, flash control and white

balance on multiple faces for perfect portraits every time.