Unique Hasselblad RGB colors

digital CAMERAS

CWD II

The standard film-winding crank can easily be replaced with the Winder CW, providing the 503CWD II with both automatic winding as well as remote control capability. The winder can be controlled manually or remotely by cable or IR. With the Winder CW, the cam- era’s ergonomics are particularly suited to handheld photography. The winder/grip also comes in handy when turning the camera 90 degrees for vertical shots.

The 503CWD II can be used together with any of today’s lenses from 40 to 150mm focal lengths. All lenses are made by Carl Zeiss, the worlds leading optics manufacturer. Thanks to Carl Zeiss T* anti-reflection coating and internal stray light reduction treatments, these lenses produce unbeatable image contrast and color satura- tion – superior quality, ultimate flexibility, and no compromises. In addition, there is a large choice of great quality pre-owned V lenses lenses on the market which remain compatible.

The built-in flash control

system (TTL/OTF) turns flash photography into child’s play when used with a compat- ible flash. A sensor measures the light reflected off the film/ sensor surface and automati- cally controls the flash precisely to provide the perfect exposure, regardless of the lens focal length or lighting conditions.

The 503CWD II is also incred- ibly easy to focus. The focusing screen is large, clear and bright and features a micro prism and split-image viewfinder.

The Hasselblad 503CWD II is the ideal choice for those requir- ing the optimum versatility to

take on both digital and analogue capture, whether in the studio or on location. A medium-format solution is perfect for those who aren’t willing to sacrifice image quality and reliability when shooting digitally – the sensors used by V System digital backs are up to twice the size of those in 35 mm cameras, providing more pixels – for better resolution and larger pixels for less image noise, better dynamic range, and improved detail especially in highlight and shadow areas.

Color management solutions have in the past imposed limitations on professional digital photographers, because of the forced choice of a specific color profile to suit the job: capturing various skin tones, metals, fabrics, flowers etc. To combat this, Hasselblad has developed a new, powerful color profile to be used with its Flex- Color/Phocus imaging software. Working with the new Hasselblad RGB color profile enables you to produce outstanding, reliable out- of-the-box colors, with skin tones, special product gradations, and other difficult colors reproduced effectively.

To implement our new unique colors we have developed a new Hasselblad raw file format called 3F RAW (3FR). The new 3F RAW file format is designed to ensure that images captured on Hassel- blad digital products are quickly, effectively and safely stored on the available media (CF card, ImageBank-II, etc). The file format includes

lossless image compression saving 33% of storage space. Combined with the architecture of the Hasselblad camera, this allows for capturing up to 35 shots per minute.

The 3FR file defines the colors in the Hasselblad RGB color space with its out-of-the- box quality, and used in Phocus it removes both the need for experimenting with different color profiles to get optimal colors and the need for selec- tive color corrections.

3FR files can be converted directly into Adobe’s raw image format DNG (‘Digital NeGa- tive’), bringing this new technol-

ogy standard to the professional photographer for the first time. The DNG file format enables raw, compressed image files to be opened directly in Adobe Photoshop. This allows photographers to operate quickly and efficiently, reducing the “downtime” taken to process image data and enabling final images to reach the client more quickly. Hasselblad image files carry a full set of metadata, including capture conditions, keywords and copyright, facilitating work with image asset management solutions.

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503CWDII specifications

The Hasselblad 503CWDII is a distinguished medium format camera that combines classic design with cutting-edge digital technology, appealing to both traditional photographers and modern enthusiasts. Known for its exceptional image quality and versatility, the 503CWDII is an embodiment of Hasselblad’s legacy that dates back to 1941.

A standout feature of the 503CWDII is its medium format sensor, which boasts a resolution that surpasses standard full-frame sensors. This larger sensor size allows for capturing images with unparalleled detail and tonality, making it ideal for commercial, fashion, and fine art photography. The camera supports a range of high-quality lenses from Hasselblad's renowned V-system, enabling users to select from various focal lengths and apertures to suit their creative visions.

One of the key technologies incorporated in the 503CWDII is its sophisticated exposure metering system. This system allows for precise light measurement, ensuring accurate exposure calculations even in challenging lighting conditions. The camera also features a high-quality non-interchangeable viewfinder that offers a bright and clear image, facilitating accurate composition and focus.

The camera’s design reflects Hasselblad’s commitment to ergonomics and user-friendly functionality. Its modular system allows photographers to easily switch between film and digital back options, providing flexibility for those who wish to explore both formats. The digital back of the 503CWDII captures images in 16-bit color depth, ensuring a broad dynamic range and stunning color fidelity.

Processing power is another significant aspect of the 503CWDII, with the camera utilizing a high-performance processor that enables rapid data processing. This speeds up the workflow, allowing photographers to capture and review images quickly. Additionally, the inclusion of a built-in image stabilization system helps yield sharper images by compensating for camera shake, especially in low-light situations.

The build quality of the 503CWDII further underscores its professional pedigree. Constructed from robust materials, this camera is designed to withstand rigorous use in various environments. Its classic aesthetics, characterized by a sleek black finish and the iconic Hasselblad logo, give it an illustrious appearance that photographers often covet.

In summary, the Hasselblad 503CWDII is a harmonious blend of heritage and innovation, offering photographers state-of-the-art features like a high-resolution medium format sensor, advanced metering technology, and exceptional build quality. This camera not only produces outstanding images but also enhances the overall shooting experience, making it a cherished tool for both professionals and serious photography enthusiasts.