Sony alpha 700 Expanded creativity, Optimum exposure and contrast in backlit situations

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Expanded creativity

D-Range Optimiser for superior exposure balance

Creativity with absolute control

Fine-adjust the selected

Creative Style

D-Range Optimiser off

DT11-18mm F4.5 - 5.6 (SAL1118), A mode, F8 (1/200 sec.), +0.3EV, ISO 200, White balance: Custom

Standard mode

Creative style: B/W

Vario-Sonnar®T* DT16 - 80mm F3.5 - 4.5 ZA (SAL1680Z), A mode, F8 (1/80 sec.), -0.3EV, ISO 200

Creative Mode settings

Creative style: Landscape DT11 - 18mm F4.5 - 5.6 (SAL1118)

Creative style: Night view Vario-Sonnar®T* DT16 - 80mm F3.5 - 4.5 ZA (SAL1680Z)

Optimum exposure and contrast in backlit situations

The enhanced D-Range Optimiser takes full advantage of the ExmorTM CMOS sensor’s wide dynamic range, obtaining richer shadow and highlight detail in backlit scenes. In Standard mode,

it assures more natural exposure balance by optimising brightness and contrast for the image overall. In Advanced mode, it analyses each area of the composition separately and offers fi ve optimisation levels for fi ner control. There’s also a new D-Range Optimiser bracketing function for convenient best-shot selection.

In addition, D-Range Optimiser post- processing can be applied to RAW fi les using supplied Image Data Converter SR software.

D-Range Optimiser bracketing

Lv1

Lv3

Lv5

Advanced Auto mode

Advanced: Level (Lv5)Advanced mode creativity Creative use of the D-Range Optimiser’s advanced mode enables you to achieve the results you want even in difficult backlit shooting situations.

*D-Range Optimiser Advanced uses technology provided by Apical Limited

 

 

 

 

Standard

Rich tonal gradation and colour; suitable for a wide range of subjects and scenes

 

 

 

 

 

 

 

 

 

 

Vivid

Heightened contrast; suitable for subjects such as flowers, spring foliage, sky scenes

 

 

 

 

and ocean views

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Neutral

Attenuated saturation and sharpness; provides a neutral starting point for post-processing images

 

 

 

 

 

 

 

 

 

 

Adobe RGB

For capturing images in the Adobe RGB colour space

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Clear

For clear images with limpid colours in the highlights; evokes a sense of radiant light

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Deep

For images with deep, dense colours; evokes a feeling of solidity and presence

5 adjustable parameters

 

 

Light

For images with bright, uncomplicated colour expression; evokes a light, fresh ambience

 

Contrast

 

Saturation

 

 

Portrait

For images with rich, natural skin tones; ideal for portraits

 

Sharpness

 

Brightness

 

 

Landscape

Heightened saturation, contrast, and sharpness for crisp detail and vivid colour; ideal for

 

Zone matching

 

landscapes and scenic views

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Sunset

Attenuated contrast for more faithful reproduction of evening scenes

 

 

 

 

 

 

 

 

 

 

Night view

Attenuated contrast for morefaithful reproduction of night skies and early evening scenes

 

 

 

 

 

 

 

 

 

 

Autumn leaves

Saturated reds and yellows for scenic views of autumn foliage

 

 

 

 

 

 

 

 

 

 

B/W

For black and white images

 

 

 

 

 

 

 

 

 

 

Sepia

For monochromatic sepia-toned images

 

 

 

 

 

 

Fine-tune Creative mode settings to suit your personal style

Versatile Creative mode settings allow quick adjustment of image parameters to suit your artistic preference. Four basic styles (Standard, Vivid, Neutral, and Adobe RGB) are complemented by three style boxes, allowing the assignment of Creative styles of your choice. The four basic styles can be adjusted for contrast, saturation, sharpness, and styles. The three style boxes can be adjusted for contrast, saturation, sharpness, brightness, and zone matching (no saturation adjustment on Sepia or B/W). Whether it’s with predefi ned or custom styles, Creative mode provides a fast, simple route to the image that matches your creative vision.

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Contents System Main specifi cationsBreathtaking quality from capture to playback New on-chip column A/D conversion and dual noise reduction Sublime image qualityRevolutionary 12.24 megapixel Sony ExmorTM Cmos sensor Advanced new Bionz image processing engineExmor + Bionz multi-stage noise reduction Available in expanded modeAdvanced noise reduction for clearer images Clearer picture with Super SteadyShot InsideSuperb response Bright, clear viewfi nder for easy focusingEye-StartAF activation Ultra-responsive performance Full-resolution continuous shooting at 5 fpsOptimum exposure and contrast in backlit situations Expanded creativityExpanded creativity Beautifully simple operation Optional VG-C70AM vertical grip Wide range of customisable settingsEasy access to settings while shooting Enhanced operating simplicityOutstanding reliability Power for worry-free shootingTough enough to meet any challenge Choice of 32 and 169 aspect ratios Stunning resolution and detail displayed on your TV screenWide screen image viewing Direct Hdmi connectivity for simply stunning HD imagesImage Data Converter SR for RAW data image editing Powerful range of software toolsIncluded software Remote Camera Control SR for RAW data image managementSystem lenses System accessories Video OUT Controls and displays System accessories