Sony Alpha 100 specifications Naturally beautiful, From retina to brain, Image finishing feature

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SNY_13156_ALPHA_A4_BRO 24/7/06 10:38 AM Page 11

Naturally beautiful

BIONZ image processing engine ensures vivid, beautifully reproduced colours

Beautifully exposed, natural results even in difficult, high-contrast lighting conditions

Great-looking against-the-sun shots with Dynamic Range Optimiser

Automatic analysis and optimisation of ‘difficult’ scenes shot against the sun or with strong contrast

Balanced reproduction of areas of sky and shade in same image

Exposure and tone control prevents shadow and highlight detail loss

Photo data/ DT 18~70mm, F3.5-5.6, F11 auto, ISO 100, White balance: Daylight, Vivid image finishing

Raw data from the 10.2 Megapixel CCD sensor is processed by the BIONZ engine to create the highest quality image

From retina to brain:

Dynamic Range Optimiser OFF

If the Dynamic Range Optimiser is switched off, the face of the subject will appear dark in photographs taken directly against the sun. Switching it off is appropriate if the intention is to take a photograph with a silhouette.

The Dynamic Range Optimiser inside the 100 ensures evenly-balanced reproduction of the brightest highlights and the deepest shadows...

even when you’re shooting high-contrast scenes or against the sun. High-contrast or strongly backlit scenes can lead to loss of highlight and shadow detail. While normal exposure compensation retrieves low-light detail at the expense of burnt out highlights, Dynamic Range Optimiser assures perfectly

Dynamic Range Optimiser

Standard

With the default Standard setting, the contrast and exposure of the complete

image are automatically adjusted and the subject’s expression is easier to see compared to the OFF setting.

Dynamic Range Optimiser

Advance

If set to Advance, a higher degree of compensation occurs. The photograph balances with high precision the strength of the colour of the background sky, the brightness of the subject’s face and the green of vegetation.

Image finishing feature

Eight image finishing options allow image settings

to be adjusted according to your personal preference.

Clearer images with reduced noise

 

 

Accurate reproduction of rich tones

BIONZ image engine processes signals from the camera’s CCD ‘eye’

Exposure

(CCD image sensor)

A/D conversion

Light entering the lens of the 100 falls on the CCD sensor the instant the

exposed pictures by automatically adjusting gamma curve and colour balance settings. In Standard Mode brightness and contrast levels for the whole image are automatically corrected in real time. Advanced Mode offers a higher degree of compensation by analysing and adjusting tone and colour reproduction for each area of the image separately – a process that only takes around 0.5 seconds to achieve.

1)

Standard

Fine-tune your image or create powerful, dramatic effects with

2)

Vivid

eight image finishing modes that select optimum white balance,

3)

Portrait

contrast, colour saturation and sharpness to suit any scene.

4) Landscape

Whether you’re looking for an ultra-sharp look or highly

5) Evening Scene

saturated colours, it’s easy to choose the right image finishing

6) Night Scene

mode to match the vision that’s inside your head. You can also

7) Monochrome

adjust individual parameters to suit your personal preference.

8) Adobe RGB

 

Realistic textures and vivid colours

The complete Sony 100 system represents a harmonious, perfectly balanced blend of lens,

10.2Megapixel CCD sensor and BIONZ image processing engine.

It’s the job of any digital camera to retain every nuance of detail entering the lens that’s captured by the sensor... and translate it faithfully into stunning pictures. The BIONZ image processing engine inside the 100 ensures that what’s falling on the camera’s 10 Megapixel CCD sensor accurately represents the full beauty of every moment without compromise.

You can think of the newly-developed BIONZ processor as the camera’s brain that uses a powerful image processing algorithm to reduce sensor noise without lowering resolution. Tones are reproduced accurately with vivid colouration and excellent sharpness, creating images with astonishing natural beauty and depth.

10

Electronic

developing process

Data compression

Temporary memory

(Buffer memory)

Data recording (Memory card)

shutter opens, where it’s transformed into an analogue electrical signal. This signal is converted with high precision into 12-bit digital data through the A/D converter before being sent to the BIONZ image processing engine.

The newly-developed BIONZ image engine is a dedicated processor using a specially developed algorithm that performs noise reduction, sharpness processing, dynamic range optimisation, colour matrixing and white balance adjustment before digital data is compressed, encoded and stored to memory. The result? Faithful reproduction of vivid, natural colours with rich tonal graduations and the sharpest detail.

TECHNICAL POINT

Show your true colours with choice of white balance settings.

A choice of white balance setting modes ensures natural-looking

 

 

 

results under virtually any lighting conditions… or use it as a

 

 

 

creative tool to enhance or suggest a mood. Get the balance right

 

 

Auto (AWB)

with a choice of six preset white balance modes – sunlight,

 

 

 

 

 

shadow, cloudy, tungsten, fluorescent and flash. There’s an auto

 

 

 

(AWB) mode approximating the human eye that ensures

 

 

 

dependable, fuss-free results with any scene under a wide range

 

 

 

of lighting conditions. You can also customise your own white

 

 

 

balance settings – and if you’re not sure which WB setting is

 

 

 

going to achieve the best results, white balance bracketing

Sunlight

Shadow

Cloudy

captures the same scene with three different WB settings,

 

 

 

allowing you to select the best-looking result. Fine tuning an

 

 

 

image’s colour balance can turn a great picture into something

 

 

 

really special. Manual colour temperature adjustment features

 

 

 

19-step magenta/green compensation to emulate the effect of

 

 

 

professional colour correction filters.

 

 

 

 

Tungsten

Fluorescent

Flash

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SNY_13156_ALPHA_A4_BRO

SIZE: 210mm x 297mm C M Y K PANTONE 1655

SNY_13156_ALPHA_A4_BRO

SIZE: 210mm x 297mm C M Y K PANTONE 1655

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Contents Digital SLR Camera SNY13156ALPHAA4BRO 24/7/06 1037 AMSystem lenses A3 print sizeControls and main functions Effective with all system lenses Beautiful, sharp photos with no blurringCombats camera shake for sharper handheld shots every time Anti-dust system for flawless photosBreadth of a single hair Eyes High resolution image qualityResolution down to Standard FineFrom retina to brain Image finishing featureNaturally beautiful Contrast, colour saturation and sharpness to suit any sceneGrab the moment with quick-response Eye-Start system Quick responseResponsive autofocus and high speed Eye-Start system Four focus modes for complete controlLarge, easy-to-use screen Navigation Display Large 2.5-inch 230,000 pixels Clear Photo LCD Plus screenInformation at a glance Easy to use Four creative Exposure ModesPerfectly-focused results with spherical acute matte screen Information from camera body Lenses by Carl Zeiss Carl Zeiss lensesFlash Information from lens Distance encoderExtend the possibilities of artistic expression Accessories that take your creativity to the next levelEasy wireless flash photography Picture Motion BrowserSpecifications