New Technologies for
New Creativity
Power HADª Technology
All new models employ Power HAD CCDs. Building on the Hyper HADª system, with its On-Chip-Lens layer that brought major improvement to camera performance, further technological improvements have been incorporated to implement Power HAD technology. Power HAD sensors further reduce vertical smear, allowing total freedom of picture content. They also bring higher sensitivity to enable shooting in low light conditions and contribute significantly to outstanding signal to noise ratio performance. The Power HADsensors of the DVW-707P provide a sensitivity of F10.0
at 2000 lux (equivalent to 600 ISO or more) while the DVW-709WSP and DVW-790WSP have a sensitivity of F9.0 at 2000 lux (equivalent to 500 ISO or more).
Advanced Digital Signal
Processing
The new and very sophisticated 12-bit Advanced Digital Signal Processing (ADSP) of the new Digital Betacam camcorders ensures not only superb picture quality with a wide dynamic range (600%) and enhanced tonal reproduction, but also offers attractive operational features when setting camera parameters. These camcorders have the familiar, but vastly improved, menu-driven setup that allows a very high level of user customisation.
This function is further enhanced with the use
of the ever-popular BSC-1 ÔSmartÕ Setup Cards that include an IC-based memory. These cards store preferred settings for a camcorder, making
it possible to recreate a desired ÔlookÕ instantly and effortlessly.
Design
From the outside, all three models look identical and have a very similar appearance to their predecessors the DVW-700P and DVW-700WSP - although with some subtle but important refinements. Operate these camcorders in any working style, from ENG to Digital Cinematography, and the very stylish and ergonomically designed body is quickly appreciated. It sits comfortably on the shoulder, thanks to its excellent weight balance, and can be very firmly fitted on a gear-head or tripod for more elaborate shots. Its low optical axis is also helpful.
The operating weight, including a viewfinder, battery, cassette, microphone and typical portable lens, is only 7 kg (7 lb 7 oz).
