Zone evaluative metering for spot-on exposures

At last, live view shooting

with true SLR-class autofocusing

Pentamirror tilt mechanism

for fast TTL phase-detection autofocusing

In a signicant breakthrough in digital SLR camera design,

aunique Sony-developed pentamirror tilt mechanism enables true TTL (Through-The-Lens) phase-detection autofocusing during live view operation. So whether you frame your subject in the optical viewnder or the LCD monitor, you enjoy the benets of a fast, accurate TTL center-cross 9-point autofocus system with continuous autofocusing to help you capture fast-moving subjects.

1200-zone evaluative metering for spot-on exposures

During live view shooting, an advanced 1200-zone meter- ing system evaluates light levels and color distribution to calculate correct exposure with extremely high precision. Incorporated into the dedicated live view image sensor, it also oers you a choice of spot and center-weighted metering, just like an optical metering system.

1200-zone evaluative metering

40°

With Quick AF Live View

With conventional live view

Variable-angle LCD for freestyle shooting ease

Real-time image-adjustment display

Live view even lets you conrm the eects of exposure and white balance adjustments on the Clear Photo LCD monitor in real time — something that is impossible to do with an optical viewnder.

Real-time exposure compensation display

Real-time white balance display

-1.0

+1.0

Auto

Daylight

130°

The variable-angle Clear Photo LCD monitor can be tilted upward by up to 130° or downward by up to 40° for easy high- and low-position shooting.

Smart Teleconverter function in live view

During live view shooting, you can press the Smart Teleconverter button on the back of the camera to instantly apply zoom scaling

Ergonomic design for enhanced shooting stability

The grip and body are designed to assure stable, secure handling during high- and low-position live view shooting, as well as during conventional shooting.

that achieves the eective equivalent of 1.4x or 2x magnication. There's no reduction in image quality because only the size of the image area is reduced, and thanks to the high resolution of the 350's 14.2-megapixel CCD, even 2x images can be turned into great-looking prints.

Normal view (1x)

With 1.4x Smart Teleconverter

With 2x Smart Teleconverter

* With Smart Teleconverter function, image size is automatically set to M size at 1.4x, or to S size at 2x magnication.

Using Live View mode

Image sensor for live view	When you switch to live view operation, an innovative new
	pentamirror tilt mechanism directs the subject image to a
	dedicated live view sensor positioned over the viewnder
	eyepiece.

Tilting mirror

Using the viewnder

When you use the viewnder, you can also take advan- tage of Sony Eye-Start®AF, which automatically focuses the camera as soon as you put your eye to the viewnder.

Viewfinder

350 specifications

The Planar 350 is a remarkable printer designed to meet the demands of modern printing environments, offering a blend of cutting-edge technology and robust performance. This printer stands out in the market with its efficient, high-resolution printing capabilities, making it suitable for a wide range of applications from professional graphics to industrial tasks.

One of the main features of the Planar 350 is its impressive printing speed. Capable of producing large volumes of prints in a short time, it ensures that businesses can keep up with high demand without compromising on quality. The printer operates at a maximum resolution, allowing for crisp, detailed images that are essential for professional presentations and marketing materials.

The Planar 350 utilizes advanced ink technology that enhances color accuracy and vibrancy. Equipped with a wide color gamut, it allows users to achieve true-to-life prints that stand out. Additionally, the printer supports a variety of materials, including paper, vinyl, and specialty media, which makes it highly versatile for different projects.

Interactivity is also a strong point for the Planar 350. The printer features a user-friendly interface that simplifies operation, allowing even inexperienced users to navigate through its functions easily. This enhances productivity by reducing the learning curve associated with complex printing equipment.

Another significant characteristic of the Planar 350 is its durability and low maintenance requirements. Built with high-quality components, the printer is designed for longevity and reliability. This aspect is crucial for businesses that rely on their printing equipment to be operational at all times.

Connectivity options are plentiful in the Planar 350, with support for wireless, USB, and Ethernet connections. This flexibility ensures that users can seamlessly integrate the printer into existing networks and workflows, streamlining the printing process.

Moreover, the Planar 350 is built with energy-efficient technology, which aligns with the growing demand for environmentally responsible manufacturing practices. By minimizing power consumption, it not only benefits the environment but also reduces operational costs for users.

In summary, the Planar 350 stands out with its high-speed, high-quality performance, user-friendly interface, versatility in media handling, reliable durability, and connectivity options. It is a suitable choice for businesses looking to enhance their printing capabilities while maintaining a focus on efficiency and environmental responsibility.