Target Markets

The target markets for the EPSON Stylus Photo 780 are amateur photo enthusiasts who are beginning to use digital photos to share memories through e-mail or web posting, as well as digital cameras and scanners. Digital camera purchases and digital processing services (i.e. Kodak Picture CD and online photo finishing) have been getting more accessible, popular and affordable over the past few years, driving the need for the best in photo printing from the desktop.

Primary Family photo imaging enthusiasts who want the ultimate photo image quality for printing, sharing and displaying their pictures.

Secondary Advanced amateur photographers who want affordable, yet real photo image quality printing, and good overall performance.

Tertiary Digital camera and color scanner owners, who want the most affordable and best color printing capabilities.

All three target markets are looking for the best color image quality and text printing flexibility for everyday projects. They also want improved lightfastness with specific media for their most important photo reproduction projects for longer display behind glass or in an album. They also appreciate a printer which offers advanced features like True BorderFree photo printing.

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a		Why is the
		Why is the

EPSON Stylus Photo 780 the perfect printer

for digital photo enthusiastic families?

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The EPSON Stylus Photo 780 is the best printer for printing photos as well as everyday text projects because it combines high resolution 2880 x 720 dpi, standard 6-color photographically superior inks and fast photo and text speeds. This printer offers professionally ranked photo image quality, yet is easy enough to use in any home by families beginning to explore the world of digital imaging. Prints from this printer look and feel just like traditional photos, but it is faster, more convenient and even less expensive for enlargements and duplicates. It even prints everyday text documents with ease, and special projects like greeting cards and flyers. Best of all, the EPSON Stylus Photo 780 offers the first ever True BorderFree photo printing, so photos really look like the real thing. You get 4" x 6" and 8" x 10" prints without borders, without cutting or perforations. All of this, combined with a special photo software suite, and you have the best choice for any family entering the digital photo world.