High-performance lenses

Get more of those WOW! photos with Canon Visionary Technology.

Why Canon lenses make a difference.

Every Canon Digital Still Camera features a high-performance lens. Using advanced glass moulding materials and techniques, the lenses are ultra-compact and deliver pin-sharp clarity. Images faithfully record the smallest details even in the most intricate pictures.

ULTRA-THIN PERFORMANCE LENSES

Today’s tiny digital cameras demand lenses that are not only tiny but of superb quality. Canon’s UA lens is the world’s first ultra-high refractive index glass moulded aspherical lens. Its extra high refractive index makes it exceptionally slim and compact, whilst its glass moulded aspherical shape delivers superlative image quality, performance and zoom ratio.

DIGIC: the power behind your shots.

DIGIC PROCESSOR

Canon’s patented DIGIC (DIGital Imaging Core) processors link all primary camera functions for maximum processing efficiency. Super-fast processing speeds result in outstanding responsiveness, fast and accurate auto focus (AF), and extended, continuous shooting ability. Because they’re purpose-built for Canon digital cameras, DIGIC processors achieve brilliant image detail, clarity and colour reproduction.

They deliver longer, higher quality movies, while their efficiency extends battery life, giving you more shots from a single charge.

MAKE MORE OF THE MEGAPIXELS

A common perception in digital photography is that more Megapixels equals more quality. There is, however, more to it than that. Although Megapixels play their part, they represent only one third of the picture-taking equation. The picture is captured through the lens, digitised by the sensor, and then image-processed to make the final digital file. So lens, sensor and processor are all equally critical to the accurate rendering of images.

	Pin-sharp
	clarity on the
Canon Original Image	smallest detail

THE LENS EXPERTS

Canon has always aimed to develop lenses that can perfectly capture life’s most precious moments. Since the 1940s, we have made countless technical breakthroughs in the field, including the world’s first fluorite lens elements and zooms with image stabilization. Our obsession for innovation has seen us register more zoom lens design patents in Japan than any other company.

A key Canon strength is that unlike other manufacturers who may use off-the-self components, we originate and produce our lenses using only Canon materials, know-how and machines. So only Canon makes Canon lenses.

The PowerShot S80 features a 3.6x wide-angle optical zoom lens that consists of 8 elements in 7 groups (2 aspherical elements including 1 UA element).

Without IS

With IS

INTELLIGENT SCENE ANALYSIS BASED ON PHOTOSPACE

Even before you take a picture with a Canon Digital Still Camera, the captured image and shooting information are analysed and cross-referenced against PhotoSpace – a vast library of photographic information about the way people take pictures, built into the

camera itself. The camera analyses a scene and, using PhotoSpace data, optimally controls the auto-focus, auto-exposure and auto white balance.

STEADY SHOOTING

Camera shake whilst hand holding a camera can cause blurred photos. Canon’s Optical Image Stabilizer found on the PowerShot S2 IS, uses special vibration sensors which detect the slightest camera movements before moving the lens up, down, left or right to significantly reduce shake and ensure crisp, clear, shake-free images.

FAST AND QUIET ZOOMING

An Ultrasonic Motor on the PowerShot Pro1 and PowerShot S2 IS ensures super-fast, near-silent zooming for stills or movie clips*. This highly efficient motor powers the zoom lens in and out smoothly, quietly and swiftly, so photographers can compose pictures at the spur of a moment. Its hushed zoom action is also great for movies, since it won’t be heard on the sound track.

CAPTURE THE MEMORY

Canon Digital Still Cameras take photos that match the scene as you remember it. Simply being accurate is not enough. Pictures need to capture everything from ambience to stark reality. Rendering an image is a combination of exposure, colour balance and subject recognition.

Lemon

Green

Apple

Skin

How the Optical Image Stabilizer works.

Canon Digital Still Cameras render images that match the feelings you experienced when you pressed the shutter. Exposure is accurate whatever the lighting conditions, even with off-center subjects and low-light. White balance is detailed and individual. Colours appear as you remember them – blue skies stay blue, green leaves are green and skin tones remain beautifully natural.

Blue Sky

Colour Reproduction based on memory colours

1. Lens when still

Image

subject

IS lens group

* Noise and speed levels automatically reduce when shooting in movie mode.

2. Camera shaken

Camera shake

3. Camera shaking corrected

Corrected light rays

IS lens group shifts upward

Compact Cameras specifications

Canon has long been a leader in the imaging industry, and their range of compact cameras exemplifies their commitment to quality and innovation. Compact cameras are designed for convenience, portability, and ease of use, making them popular choices for both casual photographers and enthusiasts.

One of the standout features of Canon compact cameras is their impressive imaging technology. Most models come equipped with a high-resolution sensor, which ensures that images are sharp and vibrant. Canon’s DIGIC image processors play a crucial role in enhancing image quality, providing superior noise reduction and improved color accuracy even in challenging lighting conditions.

Another key characteristic of Canon compact cameras is their optical zoom capabilities. Many models feature powerful zoom lenses that allow users to capture subjects from a distance without sacrificing image quality. This versatility is especially beneficial for travel photography, enabling users to photograph landscapes, wildlife, and portraits with ease.

Video recording capabilities are also a notable feature in Canon compact cameras. Many models offer Full HD or even 4K video recording, giving users the ability to create high-quality video content. Image stabilization technologies, such as Canon’s Hybrid IS, help to minimize camera shake, resulting in smooth and professional-looking footage.

Intuitive controls and user-friendly interfaces make Canon compact cameras accessible to photographers of all skill levels. Touchscreen LCDs and customizable settings allow for quick navigation and adjustments, ensuring that users can focus on capturing the perfect shot rather than getting bogged down by complex menus.

Additionally, many Canon compact cameras come with Wi-Fi and Bluetooth connectivity, enabling seamless sharing of images and videos to smartphones and social media platforms. This connectivity feature is particularly beneficial for today’s on-the-go lifestyle, making it easy to share memories instantly.

Lastly, Canon’s commitment to durability and design is evident in their compact camera lineup. Many models are built with robust materials that can withstand the rigors of daily use, ensuring longevity. The stylish appearance of these cameras also makes them appealing accessories for any photography enthusiast.

In summary, Canon compact cameras combine advanced imaging technology, versatility, user-friendly interfaces, and connectivity features, making them an excellent choice for photographers seeking quality and convenience. Whether capturing stunning landscapes or family moments, Canon’s compact cameras continue to meet the evolving needs of modern photographers.