Canons New PowerShot A510 Digital Camera

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Canon's New PowerShot A510 Digital Camera

New PowerShot A510 Digital Camera Features 4x Optical Zoom, SD Media And Smaller Size Than Previous Models

Building upon the enormous success of the PowerShot A70 and A75 models, the most popular digital cameras of 2003 and 2004 in the U.S.*, Canon's new compact 3.2 megapixel PowerShot A510 digital camera with a powerful 4x optical zoom provides consumers with a comfortable introduction to the fun and freedom of digital photography.

Named for their use of AA batteries, Canon's A-series digital cameras offer easy-to-use, high quality features to consumers looking to capture, save and share meaningful memories, personal milestones and family functions.

"Backed by more than 70 years of imaging technology experience, Canon delivers sophisticated, stylish high-quality digital imaging technology and easy-to-use

Available by the end of January for an estimated street price of $199.99, Canon's new compact 3.2 megapixel PowerShot A510 digital camera with a powerful 4x optical zoom provides consumers with a comfortable introduction to the fun and freedom of digitalphotography.

product designs that fit into a wide range of consumer lifestyles," said Yukiaki Hashimoto, senior vice president and general manager of the consumer imaging group at Canon U.S.A., Inc, a subsidiary of Canon, Inc. (NYSE:CAJ). "Canon's PowerShot A-series has been the most popular digital camera line-up among consumers for almost two successive two years. We fully expect the PowerShot A510 camera to be as well received by consumers as its predecessors."

PowerShot A510 Digital Camera

The next generation PowerShot A510 digital camera is 13 percent smaller and 10 percent lighter than its predecessor, yet it is equipped with a longer 4.0x 35-140mm (35mm format equivalent) optical zoom lens with Canon optics for sharp images. The new lens features all-glass construction and two aspherical elements in a seven-element formula.

In order to make the camera smaller, Canon engineered the new PowerShot A510 model to accept SD media. Even with its small size, the camera sports a large 1.8-inch LCD screen for easy preview and review. It also includes Canon's exclusive DIGIC image processor for faster processing speed and excellent image quality with crisp, vibrant colors.

The PowerShot A510 digital camera requires only two AA batteries, while providing the same number of shots (300 with LCD screen on) as previous models that used four batteries, thanks to reductions in power consumption made possible by improvements in key components and circuit design.

Like its A75 predecessor, the PowerShot A510 digital camera is equipped with a nine-point AiAF "Smart" autofocus system and 13 shooting modes. The standard shooting modes are Full Auto, Program, Manual, Shutter-priority and Aperture-priority with additional modes including Portrait, Landscape, Night Scene, Fast Shutter, Slow Shutter, Special Scene, Stitch Assist and Movie. The Special Scene mode, which makes it easy for beginners to achieve optimum results in many popular photo opportunities, has been enhanced with the addition of two new settings called Night Snapshot and Kids & Pets. The PowerShot A510 digital camera is also capable of recording movies with sound for up to three minutes per clip, making it perfect for capturing memories in motion.

The new camera's grip is ergonomically improved, and the control layout is even easier to use than before. Other camera functions including self-timer and review have also been enhanced for greater creative flexibility.

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Generated: 17 September, 2008, 11:06

A510 specifications

The Canon A510 is a compact digital camera that was introduced as part of Canon's popular PowerShot A series, well-known for balancing user-friendliness with functionality. This camera is aimed at both novice photographers and those with a bit more experience, striking an appealing balance through its features and affordability.

At the heart of the Canon A510 is a 3.2-megapixel image sensor that delivers high-quality, vibrant images. Given its era, this resolution was quite respectable and allows for prints up to 11x14 inches, making the camera suitable for various applications, from snapshots to more serious photography. The A510 features a 4x optical zoom lens with a focal length equivalent to 35mm to 140mm, giving photographers the ability to capture both wide-angle shots and decent close-ups without sacrificing image clarity.

One standout feature of the Canon A510 is its DIGIC image processor. This advanced technology contributes to quicker response times, enhanced color rendering, and improved overall image quality. The camera also offers a range of shooting modes, including Auto, Manual, Portrait, Landscape, and Night Scenes, among others. These modes allow users to easily adapt to different lighting conditions and subjects, bolstering the camera's versatility.

Another characteristic that sets the A510 apart is its user-friendly interface and ergonomic design. The 1.5-inch LCD screen provides a clear view for composing shots and reviewing images. The menus are straightforward, allowing users to navigate settings without feeling overwhelmed. Additionally, the camera's lightweight and compact size make it a great travel companion, easily fitting in a purse or small bag.

Battery life is also a notable feature of the A510, as it uses AA batteries, which are convenient and widely available. This makes it easy for users to carry spare batteries, ensuring they won't miss important moments while on the go.

Overall, the Canon A510 is a reliable and practical choice for anyone looking for a digital camera that combines ease of use with a solid set of features. Its blend of functionality, portability, and image quality makes it a memorable entry in Canon's lineup, appealing to both casual users and budding photographers alike.