Sony Ericsson K700 manual Revenue Content

White Paper K700

physical servers are involved. Sometimes transactions may take place between different companies’ servers.

The actual content may be put on one server, the downloading server. The content can be reached, for example, through references from one or many other servers, the publishing servers. The content creator puts his or her content on the downloading server through an interface to the content provider.

The user navigates to the publishing server and selects the content, or rather a link to or description of the content. The content is then downloaded from the actual downloading server.

When content is downloaded to the device, operators generate revenues from the user via, for example, their billing system. Operators might in their turn be billed for rights by the content aggregator, content provider or directly by the content creator.

	Ringtones
	Music
Content		Services
Downloading	Wallpapers	Publishing
server		server
		OMA Download
	Screen savers	MMS
	Films	Other
		delivery
		methods
￿		￿
Revenue	Content	Revenue
Content creator		Operator
Content provider	aggregator

Figure 2. The flow of revenues and content. The content is viewed and selected from a publishing server and downloaded to the mobile phone from a downloading server. The revenue is in this case collected from the user by the operator and transferred to the content creator via the content aggregator.

28 February 2004