White Paper T290i/T290c
New possibilities with messaging
The EMS standard is now a part of the SMS stand- ard and supported by the major network operators and mobile phone manufacturers. This universal approach enables a fast penetration and develop- ment of new services and applications within mes- saging.
Creativity explosion
Users will be inspired to create and swap their own melodies and pictures. But more importantly, pro- fessional content creators and providers are already preparing to offer imaginative and creative contents for use with EMS. Based on subscrip- tions, fees or ads, network operators will be able to provide wide ranges of ring signals, operator logos and corporate icons, as well as personal and
The Enhanced Messaging Service (EMS) was first submitted to the standards committees by Erics- son. Ericsson presented the outline structure of EMS to the relevant ETSI/ 3GPP committees. The major mobile phone manufacturers and most oper- ators are actively contributing to the 3GPP stand- ards. Hence the EMS standards have evolved and are now stable and complete as part of the 3rd Generation Partnership Project (3GPP) technical specification.
An EMS message can be sent to a mobile phone that does not support EMS, or only supports part of EMS. All the EMS elements i.e. text formatting, pictures, animations and sounds are located in the message header. The EMS contents will be ignored by a receiving phone that does not support the standard. Only the text message will be displayed to the receiver. This is true
Huge business potential
Network operators can now enhance their services and attract more customers by offering pictures, animations, ring signals and melodies for download at their portals. Operators can charge more per EMS message since it contains more data. Thereby EMS adds more value to the operators and to the end users.
Some companies in the mobile phone industry have developed their own messaging technologies, which only work with their own phone models. Net- work operators are in favor of EMS because it is universal – many of the major mobile phone manu- facturers are constructively improving and develop- ing the EMS standards even further for implementation in their products.
Increase SMS revenue
EMS uses the same basic network support as ordi- nary SMS, and with the same familiar user inter- face. From an operator's point of view, SMS is low tech because minimal investment is needed to pro- vide an effective SMS service to subscribers and little maintenance is required. EMS will create addi- tional revenue for service providers and network operators by increasing SMS traffic.
Compatible with SMS standards
Users will find EMS as easy to use as SMS. Over 15 billion SMS messages, are sent every month worldwide. Roughly 80% of this traffic is
Examples of EMS contents and applications
A wide range of contents, applications and serv- ices may be developed. Below is a list of examples and areas where messaging can be enhanced with EMS.
Messages usually originating from the keypad of a mobile phone can include pictures, melodies, and formatted text with EMS.
Voice and email notifications
Notifying mobile phone users that they have new voice or fax mail messages waiting - including icons or melodies with EMS.
17 | October 2004 |