Alcatel-Lucent 5130

3Alcatel-Lucent5130 GMSP — Location-based social networking application for mobile devices

client. The client-server platform is

capable of supporting mass-market

delivery of mobile content, as well

as advanced features, such as contin-

uously shifting or moving fences

(e.g., fences around two friends who

wish to be notified if they are both

at the same mall).

This unique Geofencing engine

creates a new messaging medium,

GMS, which detects when an end

user who has opted in for the service

crosses into or out of a target zone.

GMS messages are delivered based

on this geographic targeting and

content is sent only once a user has

entered the target zone. This ensures

messages are delivered only when

the information is most relevant.

The Alcatel-Lucent Social Network-

ing Application is just one of the

services possible with the Alcatel-

Lucent 5130 GMSP.Additional

vertical market GMS applications

can be deployed on the same GMS

platform.This drives mobile network

efficiencies and increases the oppor-

tunity for additional GMS-based

revenue. Potential applications

include:

• Mobile marketing and advertising

(e.g., sports arenas/stadiums)

• Social networking

• Geo-blogging

• Retail affinity

• Child safety

• Travelguides

• Restaurant guides

• Gaming

• Corporate productivity

and asset tracking

Figure1. Alcatel-Lucent Social Networking Application at work

•Sticky notes

•Meeting alerts

•GeoBloggging

•Child tracking

•Fleet tracking

•Trafﬁc

•Weather

•Targeted opt-in

marketing

•Treasure hunt

•Geo-tag

•Third-party

guides

Asset

tracking

Emergency

services

Travel

guides

Gaming

Proximity

marketing

Social

networking

GMSP

Figure2. Alcatel-Lucent 5130 Geographic Messaging Service Platform enables a wide array

oflocation-driven services

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Hey! You’ve just

entered

GARY’S ‘HOOD’!

Kim has arrived

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