Five senses. Four principles.
One design.
Design 8889
For decades we have had just one goal: to make driving as enjoy- able for you as possible. And not just when you are listening to our impressive sound, using our highly precise navigation or watching an exciting film. Your experience begins even before that: with your first visual impression, your first touch, the first time you operate one of our devices. And their extraordinary design is certainly not an end in itself. On the contrary: it’s the result of four different principles that we follow in designing any product – beginning with
even the very first sketch: All our systems must be easy and intu- itive to operate. They must exhibit high functionality. They have to have the unmistakable, appealing Blaupunkt “look”. And last but certainly not least, they must have a character of their own. A character that not only implies technological competence but makes it a true emotional experience.
