Product Positioning Guide

1.Product Positioning

2.Potential Market

3.Selling Strategy

4.The Features

The LASER CLASS 510, LASER CLASS 310, and LASER CLASS 2050P devices offer integrated faxing, printing, and copying solutions—plus advanced technology features. They are ideal for any size business or workgroup needing low- to mid-volume laser multifunction device capabilities that increase productivity and help keep an eye on your bottom line.

LOW- TO MID-VOLUME LINE-UP COMPARISON CHART

LASER CLASS 510

LASER CLASS 310

LASER CLASS 2050P

 

MODEL

LASER CLASS®

LASER CLASS®

LASER CLASS®

 

510

310

2050P

 

 

 

BASICS

 

 

 

 

Toner Yield

3,500■

3,500■

2,700■

 

 

 

 

 

 

Print Technology

Laser

Laser

Laser

 

 

 

 

 

 

ENERGY STAR® Qualified

Yes

Yes

Yes

 

Battery Backup

One Hour

One Hour

One Hour

 

FAXING

 

 

 

 

Transmission Speed

33.6 Kbps/3 spp*

33.6 Kbps/3 spp*

33.6 Kbps/3 spp*

 

 

 

 

 

 

JBIG Compression

Yes

Yes

No

 

 

 

 

 

 

Standard/Maximum Memory

Up to 500 Pages**

Up to 510 Pages**

Up to 256 Pages**

 

 

 

 

 

 

Print-in-Order Output

Yes, Face-Down

Yes, Face-Down

Yes, Face-Down

 

 

 

 

 

 

Maximum TX Resolution

406 x 391 lpi

406 x 391 lpi

406 x 391 lpi

 

 

 

 

 

 

One-Touch Speed Dials

30

32

24

 

 

 

 

 

 

Coded Speed-Dials

170

168

100

 

 

 

 

 

 

Network Fax

Optional

No

No

 

PRINTING

 

 

 

 

Direct Printing

Standard USB

Standard USB

Standard USB

 

 

 

 

 

 

Network Printing

Optional

Optional

No

 

 

 

 

 

 

PDL/PCL

Windows Printing

Windows Printing

Windows Printing

 

 

 

 

 

 

Print Speed (Letter)

15 ppm

19 ppm

6 ppm

 

Enhanced Print Resolution

1200 x 600 dpi

1200 x 600 dpi

600 x 600 dpi

 

Maximum Paper Supply

250/10 Sheets†

501 Sheets

350 Sheets

 

SCANNING

 

 

 

 

ADF Capacity (Letter)

50 Pages

50 Pages

40 Pages***

 

 

 

 

 

 

Effective Scanning Width

8.4"

8.34"

8.4"

 

 

 

 

 

*Approximate 3-second-per-page fax transmission time based on ITU-T No. 1 Chart (MMR, Standard Mode) at 33.6 Kbps modem speed when transmitting to another V.34 machine. The Public Switched Telephone Network (PSTN) currently supports 28.8 Kbps modem speeds or lower, depending on telephone line conditions.

**Based on ITU-T No. 1 Chart (Standard Mode).

***20 lb., less than 120µm, 15-27° C, 20-80% RH

■Based on 4% original, 5% coverage.

†Alternative 10-Sheet Manual Feeder supports the same paper size, weight, and type as cassette.

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Canon 510, 310 manual LOW- to MID-VOLUME LINE-UP Comparison Chart
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510, 310 specifications

The Canon 510 and 310 printers are part of Canon's diverse lineup aimed at meeting the needs of both home users and small businesses. These printers combine advanced technologies with user-friendly features, making them ideal for a variety of printing tasks.

The Canon 510 is known for its high-quality printing capabilities. It utilizes Canon's FINE technology, which stands for Full-photolithography Inkjet Nozzles Engineering. This technology enables the printer to deliver exceptionally sharp and vibrant prints, with a high resolution that can reach up to 4800 x 1200 dpi. The 510 is particularly well-suited for photo printing, thanks to its ability to reproduce colors accurately and with great detail.

In addition to its excellent print quality, the Canon 510 also offers a variety of connectivity options. Users can connect via USB, making it simple to print directly from a computer. Furthermore, it supports Wi-Fi connectivity, allowing for convenient wireless printing from smartphones, tablets, and laptops. This versatility helps to streamline the printing process, especially in multi-user environments.

On the other hand, the Canon 310 is designed with efficiency and budget-friendliness in mind. This model focuses on providing reliable performance at a lower operating cost. It features a more economical ink system, which is ideal for users who need to print frequently without incurring high expenses. The Canon 310 still maintains quality output, but its design prioritizes efficiency for everyday printing tasks.

Both printers are equipped with user-friendly interfaces, allowing for easy navigation and setup. The control panels are intuitive, making it simple for users to manage print settings and perform regular maintenance. Additionally, both models come with Canon’s My Image Garden software, which facilitates photo organization and offers editing options, enhancing the overall user experience.

To sum up, the Canon 510 and 310 printers cater to different user needs—one focusing on high-quality photo printing and the other on cost-effective performance. With features like FINE technology, various connectivity options, and user-friendly designs, both printers are excellent choices for individuals and small businesses looking to enhance their printing capabilities.
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