Canon's New PowerShot A510 Digital CameraNew PowerShot A510 Digital Camera Features 4x Optical Zoom, SD Media And Smaller Size Than Previous Models
Building upon the enormous success of the PowerShot A70 and A75 models, the most popular digital cameras of 2003
and 2004 in the U.S.*, Canon's new compact 3.2 megapixel PowerShot A510 digital camera with a powerful 4x optical
zoom provides consumers with a comfortable introduction to the fun and freedom of digital photography.
Named for their use of AA batteries, Canon's A-series digital cameras offer easy-to-use, high quality features to
consumers looking to capture, save and share meaningful memories, personal milestones and family functions.
"Backed by more than 70 years of imaging technology experience, Canon delivers sophisticated, stylish high-quality
digital imaging technology and easy-to-use
Available by the end of January for an estimated street price of $199.99, Canon's new compact 3.2 megapixel
PowerShot A510 digital camera with a powerful 4x optical zoom provides consumers with a comfortable introduction to
the fun and freedom of digitalphotography.
product designs that fit into a wide range of consumer lifestyles," said Yukiaki Hashimoto, senior vice president and
general manager of the consumer imaging group at Canon U.S.A., Inc, a subsidiary of Canon, Inc. (NYSE:CAJ).
"Canon's PowerShot A-series has been the most popular digital camera line-up among consumers for almost two
successive two years. We fully expect the PowerShot A510 camera to be as well received by consumers as its
predecessors."
PowerShot A510 Digital Camera
The next generation PowerShot A510 digital camera is 13 percent smaller and 10 percent lighter than its predecessor,
yet it is equipped with a longer 4.0x 35-140mm (35mm format equivalent) optical zoom lens with Canon optics for sharp
images. The new lens features all-glass construction and two aspherical elements in a seven-element formula.
In order to make the camera smaller, Canon engineered the new PowerShot A510 model to accept SD media. Even with
its small size, the camera sports a large 1.8-inch LCD screen for easy preview and review. It also includes Canon's
exclusive DIGIC image processor for faster processing speed and excellent image quality with crisp, vibrant colors.
The PowerShot A510 digital camera requires only two AA batteries, while providing the same number of shots (300 with
LCD screen on) as previous models that used four batteries, thanks to reductions in power consumption made possible
by improvements in key components and circuit design.
Like its A75 predecessor, the PowerShot A510 digital camera is equipped with a nine-point AiAF "Smart" autofocus
system and 13 shooting modes. The standard shooting modes are Full Auto, Program, Manual, Shutter-priority and
Aperture-priority with additional modes including Portrait, Landscape, Night Scene, Fast Shutter, Slow Shutter, Special
Scene, Stitch Assist and Movie. The Special Scene mode, which makes it easy for beginners to achieve optimum results
in many popular photo opportunities, has been enhanced with the addition of two new settings called Night Snapshot and
Kids & Pets. The PowerShot A510 digital camera is also capable of recording movies with sound for up to three minutes
per clip, making it perfect for capturing memories in motion.
The new camera's grip is ergonomically improved, and the control layout is even easier to use than before. Other camera
functions including self-timer and review have also been enhanced for greater creative flexibility.
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