digital CAMERAS

CWD II

The 3FR, FFF and DNG raw files that are created by any Hasselblad digital camera product with a 16Mpix, 22Mpix, 31Mpix or 39Mpix sensor are directly supported by Adobe Aperture 2.

This means that Hasselblad raw files (3FR, FFF and DNG) will now be visible in the Finder and able to be opened directly from popular applications such as Preview, iPhoto, and Aperture 2. As an added benefit, thumbnails are created for both FFF and 3FR files, enabling quick file inspection via Quick Look.

Three modes of operation and storage

Optimum portability and image storage are critical for the profes- sional photographer. Hasselblad 503CWD II offers a choice of the portable CF card storage, tethered operation with extended, special capture controls or optionally the flexible ImageBank-II. With these three operating and storage options, the photographer is able to select a mode to suit the nature of the work at hand, whether in the studio or on location.

Instant Approval Architecture

Building on the success of its Audio Exposure Feedback technol- ogy, ­Hasselblad has created Instant Approval Architecture (IAA), an enhanced set of feedback tools, designed to liberate­ the photogra- pher to focus on the shoot rather than the selection process.

IAA triggers audible and visible­ signals for each image captured, telling the photographer immediately whether the image has a red, amber or green light status.

The information is recorded both in the file and in the file name, providing a quick and easy way to classify and select images, in the field or in the lab. A large, enhanced TFT display in the new Hasselblad products provides a realistic, high quality and perfect contrast image view, even in bright sunlight, to allow instant on-site image approval.

IAA is a Hasselblad trademark and Hasselblad­ has a patent pending on the invention.

Workflow for the specialist commercial photographer

Phocus offers an image processing workflow with the highest degree of control for the studio photographer, optimizing the raw 3FR files generated­ by the Hasselblad 503CWD II. In tethered operation tools like live video and overlay masking help bring productivity to advanced set composition.

Phocus runs natively on a Macintosh (Windows compatibility is available very soon) and is licensed to allow you to provide free copies for all your co-workers and production partners.

Modular design

A clean and dust-free sensor is essential and the modular design

of the camera allows for easy access to and cleaning­ of the sensor, saving you hours of retouching work later.

www.hasselblad.com

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Hasselblad 503CWDII manual Three modes of operation and storage, Instant Approval Architecture, Modular design
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503CWDII specifications

The Hasselblad 503CWDII is a distinguished medium format camera that combines classic design with cutting-edge digital technology, appealing to both traditional photographers and modern enthusiasts. Known for its exceptional image quality and versatility, the 503CWDII is an embodiment of Hasselblad’s legacy that dates back to 1941.

A standout feature of the 503CWDII is its medium format sensor, which boasts a resolution that surpasses standard full-frame sensors. This larger sensor size allows for capturing images with unparalleled detail and tonality, making it ideal for commercial, fashion, and fine art photography. The camera supports a range of high-quality lenses from Hasselblad's renowned V-system, enabling users to select from various focal lengths and apertures to suit their creative visions.

One of the key technologies incorporated in the 503CWDII is its sophisticated exposure metering system. This system allows for precise light measurement, ensuring accurate exposure calculations even in challenging lighting conditions. The camera also features a high-quality non-interchangeable viewfinder that offers a bright and clear image, facilitating accurate composition and focus.

The camera’s design reflects Hasselblad’s commitment to ergonomics and user-friendly functionality. Its modular system allows photographers to easily switch between film and digital back options, providing flexibility for those who wish to explore both formats. The digital back of the 503CWDII captures images in 16-bit color depth, ensuring a broad dynamic range and stunning color fidelity.

Processing power is another significant aspect of the 503CWDII, with the camera utilizing a high-performance processor that enables rapid data processing. This speeds up the workflow, allowing photographers to capture and review images quickly. Additionally, the inclusion of a built-in image stabilization system helps yield sharper images by compensating for camera shake, especially in low-light situations.

The build quality of the 503CWDII further underscores its professional pedigree. Constructed from robust materials, this camera is designed to withstand rigorous use in various environments. Its classic aesthetics, characterized by a sleek black finish and the iconic Hasselblad logo, give it an illustrious appearance that photographers often covet.

In summary, the Hasselblad 503CWDII is a harmonious blend of heritage and innovation, offering photographers state-of-the-art features like a high-resolution medium format sensor, advanced metering technology, and exceptional build quality. This camera not only produces outstanding images but also enhances the overall shooting experience, making it a cherished tool for both professionals and serious photography enthusiasts.
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