Hasselblad 503CWDII manual Three modes of operation and storage, Instant Approval Architecture

digital CAMERAS

CWD II

The 3FR, FFF and DNG raw files that are created by any Hasselblad digital camera product with a 16Mpix, 22Mpix, 31Mpix or 39Mpix sensor are directly supported by Adobe Aperture 2.

This means that Hasselblad raw files (3FR, FFF and DNG) will now be visible in the Finder and able to be opened directly from popular applications such as Preview, iPhoto, and Aperture 2. As an added benefit, thumbnails are created for both FFF and 3FR files, enabling quick file inspection via Quick Look.

Three modes of operation and storage

Optimum portability and image storage are critical for the profes- sional photographer. Hasselblad 503CWD II offers a choice of the portable CF card storage, tethered operation with extended, special capture controls or optionally the flexible ImageBank-II. With these three operating and storage options, the photographer is able to select a mode to suit the nature of the work at hand, whether in the studio or on location.

Instant Approval Architecture

Building on the success of its Audio Exposure Feedback technol- ogy, ­Hasselblad has created Instant Approval Architecture (IAA), an enhanced set of feedback tools, designed to liberate­ the photogra- pher to focus on the shoot rather than the selection process.

IAA triggers audible and visible­ signals for each image captured, telling the photographer immediately whether the image has a red, amber or green light status.

The information is recorded both in the file and in the file name, providing a quick and easy way to classify and select images, in the field or in the lab. A large, enhanced TFT display in the new Hasselblad products provides a realistic, high quality and perfect contrast image view, even in bright sunlight, to allow instant on-site image approval.

IAA is a Hasselblad trademark and Hasselblad­ has a patent pending on the invention.

Workflow for the specialist commercial photographer

Phocus offers an image processing workflow with the highest degree of control for the studio photographer, optimizing the raw 3FR files generated­ by the Hasselblad 503CWD II. In tethered operation tools like live video and overlay masking help bring productivity to advanced set composition.

Phocus runs natively on a Macintosh (Windows compatibility is available very soon) and is licensed to allow you to provide free copies for all your co-workers and production partners.

Modular design

A clean and dust-free sensor is essential and the modular design

of the camera allows for easy access to and cleaning­ of the sensor, saving you hours of retouching work later.

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