DIGITAL CAMERAS

39

Specification subject to change without notice.

ID: 2006-01-09 / V1.0

new 3F RAW file format is designed to ensure that images captured on Hasselblad digital products are quickly, effec- tively and safely stored on the available media (CF card, Imagebank, etc). The file format includes lossless image compression, which reduces the required storage space by 33%. Combined with the architecture of the Hassel- blad backs, this allows you to capture up to 35 shots per minute.

The 3FR file defines the colors in the Hasselblad RBG color space with its out-of-the-box quality, and used in FlexColor it removes both the need for experimenting with different color profiles to get optimal colors and the need for selec- tive color corrections.

DNG File Format

The 3FR files can be converted directly into Adobe’s raw image format DNG (‘Digital NeGative’), bringing this new technology standard to the professional photographer for the first time. The DNG file format enables raw, compressed image files to be opened directly in Adobe PhotoShop. This enables photographers to operate quickly and efficiently, reducing the “downtime” taken to process image data and enabling final images to reach the customer more quickly. Hasselblad image files carry a full set of metadata, includ- ing capture conditions, keywords and copyright, facilitating work with image asset management solutions. For spe- cialist commercial photographers, the full productivity and creative freedom offered by Hasselblad’s FlexColor workflow software is also available via importing the DNG file.

Instant Approval Architecture

Limitless digital image capture loses some of its potential if the photographer cannot quickly review and select the best images to present to the client. Building on the success of its Audio Exposure Feedback technology, Hasselblad has created Instant Approval Architecture (IAA), an enhanced set of feedback tools, designed to liberate the photogra- pher to focus on the shoot rather than the selection proc- ess. IAA triggers audible and visible signals for each image captured, telling the photographer immediately whether the image has a red, amber or green light status. The informa- tion is recorded both in the file and in the file name, provid-

ing a quick and easy way to classify and select images, in the field or in the lab. The H2D-39 is fully integrated with Hassel- blad’s Instant Approval Architecture, bringing automated image classification into your digital workflow from the split second of capture. IAA is a Hasselblad trademark and Hasselblad has a patent pending on the invention. A larger, enhanced OLED dis- play in the new Hasselblad products provides a realistic, high quality and perfect contrast image view, even in bright sunlight, to allow instant on-site image approval.

Three modes of operation and storage

Optimum portability and image storage are critical for the pro- fessional photographer. The H2D-39 offers a free choice of the portable CF card storage, the flexible Firewire drive, or tethered operation with extended, special capture controls. With these three operating and storage options, the photographer is able to select a mode to suit the nature of the work at hand, whether in the studio or on location.

“Instant” user interface

The H2D-39 is operated via an easy-to-use user interface, utiliz- ing a series of “instant” one-button-click operations including instant capture, instant browse, instant approval, instant zoom, and instant image info.

FlexColor workflow for the specialist commercial photographer

FlexColor offers an image processing workflow with the high- est degree of control for the studio photographer. In tethered operation, tools like live video and overlay masking help bring productivity to advanced set composition. The newest FlexColor version allows the photographer to manipulate color temper- ature and compare image details across multiple images for precise image selection. FlexColor works on the basis of the raw DNG files generated by the H2D-39. FlexColor runs natively on both Macintosh and Windows computers and is licensed to allow you to provide free copies for all your co-workers and production partners.

Modular design

A clean and dust-free sensor is essential and the modular design of the camera allows for easy access to and cleaning of the sensor, saving you hours of retouching work later.

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Hasselblad H2D-39 DNG File Format, Instant Approval Architecture, Three modes of operation and storage, Modular design
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H2D-39 specifications

The Hasselblad H2D-39 is a pivotal model in the realm of medium format digital photography, marking a crucial development in Hasselblad's line of professional cameras. Released as part of the H-system, the H2D-39 features a robust 39-megapixel sensor that delivers exceptional image quality with astonishing detail and color accuracy.

At the heart of the H2D-39 is its advanced CCD sensor, which captures images with a resolution of 7280 x 5440 pixels. This high resolution enables photographers to produce large prints while maintaining clarity and sharpness. The camera supports a dynamic range of 12 stops, allowing for rich tonal variations and the preservation of details in both shadows and highlights. This quality makes the H2D-39 especially popular among fine art, fashion, and commercial photographers who require superior image fidelity.

One of the standout technologies in the H2D-39 is its integrated digital back system. This feature allows for seamless switching between different camera backs, accommodating various shooting needs and preferences. The camera is designed for versatility, compatible with a wide range of Hasselblad lenses, which are renowned for their optical quality and reliability. This adaptability gives photographers the flexibility to choose the lens that best suits their creative vision.

The H2D-39 is built with speed and efficiency in mind. It boasts a fast shooting rate of up to 1.1 frames per second, enabling users to capture fleeting moments without compromise. Additionally, it incorporates an intuitive user interface that makes navigating settings and reviewing images a streamlined process. The large rear LCD screen offers clear, detailed playback of images, aiding in precise evaluations on-site.

A key feature is its advanced autofocus system, which includes both single-point and multi-point focusing options. This capability is essential for capturing fast-moving subjects, ensuring accuracy in focus under varying lighting conditions. The camera also provides exposure compensation, bracketing, and various metering modes, allowing photographers to tailor their shooting experience to the specific requirements of their environment.

The build quality of the H2D-39 reflects Hasselblad's commitment to durability and robust performance. Its magnesium alloy body ensures reliability in professional settings, while the weather-sealing capabilities make it suitable for outdoor photography in a variety of conditions.

Overall, the Hasselblad H2D-39 exemplifies the pinnacle of medium format photography, offering exceptional image quality, versatile shooting options, and a user-friendly design that meets the demands of professional photographers.
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