(See fig 1)

“With the HP Indigo press we are already seeing more revenue opportunities, greater productivity and profitability, and increased customer retention and loyalty.”

Jerry Berke,

President Lion Labels,

MA

Approximately 65% of label jobs around the world are produced in print runs of less than 50,000 labels, or under 6,500 feet

Fact! Label and packaging print jobs are continuing to become shorter!

Fact! Customers are demanding shorter lead times and faster turnaround!

Fact! Conventional printing processes are prohibitively expensive for low volume orders and result in shrinking profit margins!

How do you adapt to these changing market trends, satisfy exacting customer demands and, at the same time, sustain a profitable printing business?

The HP Indigo press ws4500 provides a complete end- to-end solution from prepress to finishing and lowers production costs immediately in several key areas:

•It eliminates the expense of films, plates or chemistry.

•It generates little or no waste.

•It requires far less set-up time than conventional printing.

For runs up to 6,500 feet, the HP Indigo press ws4500 significantly lowers your costs. And it integrates easily within your existing printing environment to complement the capabilities of your current equipment.

Fig 1: Run length types (# of 5 x 10 cm labels)

Source: Labels & Labeling

The increase in small order quantities – and the decrease in long runs–has created new opportunities and higher profit margins for the label converter and printer.

40%

35%

30%

25%

20%

15%

10%

5%

0

0- 25,000- 50,000- 75,000- 100,000- Over 25,000 50,000 75,000 100,000 150,000 150,000

Be labeled ‘premium provider’ with the HP Indigo press ws4500

The HP Indigo press ws4500 solution allows marketers to respond rapidly and cost effectively to shorter product life-cycles and ever-changing retail needs. It allows for highly targeted labeling and packaging — applications that would be expensive or impossible with a traditional press. These include: versioned products, event marketing, private labels, regional and seasonal packaging and test markets.

The flexible production offerings, rapid response times and the liquid ink quality of the HP Indigo press ws4500, complement conventional printing capabilities to expand your service options. This allows you to allocate jobs to your most suitable, cost efficient press while consistently maintaining the offset quality your customers are used to. This way, you can optimize your productivity, ensure repeatable colors and maximize your profitability on every job.

Expand your arsenal of services

The HP Indigo press ws4500 can help you grow your business and transform you into an indispensable, one- stop partner for your customers. It lets you build an arsenal of new services for the production of labels, shrink sleeves and flexible packaging:

•Provide your customers with instant proofs identical to their required jobs.

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