(63$2/
06,FRPRHPSUHVDFRPSURPHWLGDFRQODSURWHFFLµQGHOPHGLRDPELHQWHUHFRPLHQGD
%DMRODGLUHFWLYD (&GHOD8QLµQ(XURSHDHQPDWHULDGHGHVHFKRV\R
HTXLSRVHOHFWUµQLFRVFRQIHFKDGHULJRUGHVGHHOGHDJRVWRGHORVSURGXFWRV
FODVLᚏFDGRVFRPRಯHO«FWULFRV\HTXLSRVHOHFWUµQLFRVರQRSXHGHQVHUGHSRVLWDGRVHQ
ORVFRQWHQHGRUHVKDELWXDOHVGHVXPXQLFLSLRORVIDEULFDQWHVGHHTXLSRVHOHFWUµQLFRV HVW£QREOLJDGRVDKDFHUVHFDUJRGHGLFKRVSURGXFWRVDOWHUPLQRGHVXSHU¯RGRGH YLGD06,HVWDU£FRPSURPHWLGRFRQORVW«UPLQRVGHUHFRJLGDGHVXVSURGXFWRV YHQGLGRVHQOD8QLµQ(XURSHDDOᚏQDOGHVXSHULRGRGHYLGD8VWHGGHEHGHSRVLWDU
HVWRVSURGXFWRVHQHOSXQWROLPSLRHVWDEOHFLGRSRUHOD\XQWDPLHQWRGHVXORFDOLGDGR
HQWUHJDUDXQDHPSUHVDDXWRUL]DGDSDUDODUHFRJLGDGHHVWRVUHVLGXRV
1('(5/$1'6
2PKHWPLOLHXWHEHVFKHUPHQZLO06,XHUDDQKHULQQHUHQGDW
'HULFKWOLMQYDQGH(XURSHVH8QLH (8 PHWEHWUHNNLQJWRW9HUYXLOLQJYDQ(OHFWULVFKH HQ(OHFWURQLVFKHSURGXFWHQ (& GLHRS$XJXVWXVLQ]DOJDDQ
NXQQHQQLHWPHHUEHVFKRXZGZRUGHQDOVYHUYXLOLQJ)DEULNDQWHQYDQGLWVRRUW
SURGXFWHQZRUGHQYHUSOLFKWRPSURGXFWHQUHWRXUWHQHPHQDDQKHWHLQGYDQKXQ
OHYHQVF\FOXV06,]DORYHUHHQNRPVWLJGHULFKWOLMQKDQGHOHQYRRUGHSURGXFWHQ
GLHGHPHUNQDDP06,GUDJHQHQYHUNRFKW]LMQLQGH(8'H]HJRHGHUHQNXQQHQ
JHUHWRXUQHHUGZRUGHQRSORNDOHLQ]DPHOLQJVSXQWHQ
6536.,
'DEL]DģWLWLOLSULURGQXVUHGLQXLNDRSUHGX]HÉHNRMHYRGLUDÏXQDRRNROLQLLSULURGQRM
VUHGLQL06,PRUDGDYDVSRGHVWLGD
3R'LUHNWLYL(YURSVNHXQLMH ಯ(8ರ RRGEDÏHQRMHNHNWURQVNRMLHOHNWULÏQRMRSUHPL 'LUHNWLYD (&NRMDVWXSDQDVQDJXRG$YJXVWDSURL]YRGLNRML VSDGDMXSRGಯHOHNWURQVNXLHOHNWULÏQXRSUHPXರQHPRJXYLģHELWLRGEDÏHQLNDRRELÏDQ RWSDGLSURL]YRÓDÏLRYHRSUHPHELÉHSULQXÓHQLGDX]PXQDWUDJRYHSURL]YRGHQDNUDMX QMLKRYRJXRELÏDMHQRJYHNDWUDMDQMD06,ÉHSRģWRYDWL]DKWHYRSUHX]LPDQMXRYDNYLK SURL]YRGDNRMLPDMHLVWHNDRYHNWUDMDQMDNRMLLPDMX06,R]QDNXLNRMLVXSURGDWLX(8 2YHSURL]YRGHPRŀHWHYUDWLWLQDORNDOQLPPHVWLPD]DSULNXSOMDQMH
32/6.,
$E\FKURQLÉQDV]HĝURGRZLVNRQDWXUDOQHRUD]MDNRᚏUPDGEDMÇFDRHNRORJLÛ06, SU]\SRPLQDľH
=JRGQLH]'\UHNW\ZÇ8QLL(XURSHMVNLHM ಯ8(ರ GRW\F]ÇFÇRGSDGµZSURGXNWµZ
HOHNWU\F]Q\FKLHOHNWURQLF]Q\FK '\UHNW\ZD (& NWµUDZFKRG]LZľ\FLH
VLHUSQLDW]ZಯSURGXNW\RUD]Z\SRVDľHQLHHOHNWU\F]QHLHOHNWURQLF]QHಯQLH
PRJÇE\ÉWUDNWRZDQHMDNRĝPLHFLNRPXQDOQHWDNZLÛFSURGXFHQFLW\FKSURGXNWµZ
EÛGÇ]RERZLÇ]DQLGRRGELHUDQLDLFKZPRPHQFLHJG\SURGXNWMHVWZ\FRI\ZDQ\]
Xľ\FLD06,Z\SHĄQLZ\PDJDQLD8(SU]\MPXMÇFSURGXNW\ VSU]HGDZDQHQDWHUHQLH
8QLL(XURSHMVNLHM Z\FRI\ZDQH]Xľ\FLD3URGXNW\06,EÛG]LHPRľQD]ZUDFDÉZ
Z\]QDF]RQ\FKSXQNWDFK]ELRUF]\FK
3UHIDFH
L[ | 3UHIDFH |
