N I K O N D I G I T A L C A M E R A

with Speedlight SB-80DX

▲ Attaching Nikon’s SB-80DX to the COOLPIX 5400 and bouncing the light from the flash off of a wall (right) instead of illu- minating the subject directly made it possi- ble to preserve the soft, natural feeling of the scene.

Camera settings

•Focal length: 5.8mm (28mm in 35mm [135] equiv.)

•Exposure metering: Matrix

•Exposure mode: Aperture-Priority Auto

•Shutter speed: 1/125 sec.

•Aperture: f/6.3

In a brightly lit setting, the COOLPIX 5400 was able to capture this singular moment in surprising detail and beauty, thanks to its pro-quality 28-116mm wideangle zoom lens (35mm [135] equiv.), quick response and advanced image processing technology.

Camera settings

•Focal length: 5.8mm (28mm in 35mm [135] equiv.)

•Exposure metering: Matrix

•Exposure mode: Aperture-Priority Auto

•Shutter speed: 1/250 sec.

•Aperture: f/7.9

Our technological innovation is your

new photographic sensation.

As digital technology continues to leap forward, some stand by and watch while others take the lead and shape the future. As one of the few companies capable of mastering and guiding these new developments, Nikon has challenged the pres- ent and realized the future in the form of the new COOLPIX 5400.

The COOLPIX 5400’s 5.1 effective megapixels deliver outstanding image quality. But the true beauty of this digital compact is found in the carefully selected suite of advanced photographic functions, features and capabilities that are the trademark of Nikon digital imaging products. The COOLPIX 5400 has been designed to help you to capture all of the images you see around you and those you’ve yet to imagine — faithfully, in luminous color and striking clarity and detail. The newest COOLPIX has been conceived to serve the fundamental aspiration of digital photography — to capture your unique vision of the world and deliver it faithfully into the vast creative arena of digital imaging.

Grab a COOLPIX 5400 and prepare your senses for the journey of a lifetime.

5.1 effective megapixels

High-quality 4x wideangle Zoom-Nikkor ED lens with focal range of 28-116mm(35mm [135] format equiv.) and

4x digital zoom

Nikon’s updated, advanced image-processing algorithm on the system LSI for clear, crisp, color-accurate images

Continuous shooting of up to 7 full-size (2,592 x 1,944-pixel) pictures at 3 frames per second (fps)

Simplified ergonomics with new Mode dial, Command dial and center-click Multi selector offering intuitive, professional-grade operability

Quick response: instant startup, reduced shutter release time lag and fast image processing

15 versatile preset Scene Modes

Programmed Auto [P], Shutter-Priority Auto [S], Aperture-Priority Auto [A] and Manual [M] exposure control modes

Stunning Macro shooting capability as close as 1cm (0.4 in.) supported by convenient Best Shot Selector (BSS) function

AE-BSS(Auto Exposure-BSS) for automatic selection of the best relative exposure — choose from Highlight mode, Shadow mode and Histogram mode

Nikon’s exclusive 256-segment Matrix Metering, complemented by Center-Weighted, Spot and Spot AF metering

Fast, accurate Five-Area Multi Autofocus operable via Multi selector for easier photo composition

Fast shutter speed of 1/4000 sec. (available in all exposure modes) and max. 10 min. Long-time exposure modes (Bulb and Time)

Noise Reduction mode for long-time exposures

Saturation control (5 steps and B&W) for in-camera color control

New 5 shot buffer mode retains the last 5 shots to ensure that an unexpected or fleeting moment won’t be missed

Movie with audio — select TV movie mode (VGA, 640 x 480 pixels) or Small movie mode (QVGA, 320 x 240 pixels)

New Time-lapse movie mode enables creation of Motion JPEG sequences to capture slow-moving or long-duration events

Rear-Curtain Sync for creative flash photography and Repeating Flash function for stroboscopic image capture

Accessory shoe to accommodate attachment of external Nikon SB-series Speedlights

Vari-angle highly transmissible advanced TFT-LCD monitor for greater visibility even in daylight

Tough, lightweight magnesium (Mg) alloy body featuring highly ergonomic design

Extended battery life of approx. 110 min. with Rechargeable Li-ion Battery EN-EL1

Superior system versatility, featuring compatibility with a wide range of COOLPIX converter lenses (Fisheye/Wideangle/Telephoto) and other accessories

Nikon View Software makes image viewing and management easier than ever

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Nikon 5400 specifications Effective megapixels