Panasonic Imaging Technologies Take HD to a Beautiful New Level

3CCD Rich, vivid colours bring out all the beauty of high definition
HD is especially good for scenes with rich, vibrant colours. And Panasonic
HD video cameras provide the best in colour reproduction, thanks to use of
an advanced 3CCD camera system. This system, in which three separate
CCDs capture and process the light information received through the lens,
helps reproduce high-resolution HD images with magnificent colour.
Most professional broadcast cameras use the
3CCD camera system, with its superior colour reproduction. In a 1CCD
system, all of the incoming light information is processed by the same
CCD. The more advanced 3CCD system uses three distinct CCDs for
processing, so the re is absolutely no lig ht loss. The 3CCD came ra
system draws out the full potential of HD image quality.
3CCD Both baby’s skin and coloured balls
have natural colour and look real.
1CCD
The baby’s skin and coloured
balls don't look natural, they
look artificial.

3CCD Camera System

1CCD 3CCD
Optical Axis
Colour Filter
Optical Axis
Dichroic
Mirrors
CCD
CCD
CCD
CCD
B
R
G
O.I.S. Suppresses camera shake, so images appear sharp, even on a big-screen TV
Imagine taking video shots on a moving boat and then viewing them
on a large-screen TV. They're likely to appear blurry from the boat's
movement and unsteady hands. Panasonic solves this problem with our
O.I.S. (Optical Image Stabiliser). If you plan to view the videos you record
on a big-screen TV, be sure to get a camera with an O.I.S. system.
Panasonic's O.I.S. minimises hand-shake. O.I.S. is
extremely effective in situations where hand-shake is
most often a problem, such as with zoom shots. The system is optical, so
there is no quality loss. Images look clear and beautiful on a TV screen.
O.I.S.
ON
Even images shot from a moving
boat are clear and beautiful.
O.I.S.
OFF
The picture is blurry because
the video photographer's
hands shook a little.

O.I.S. (Optical Image Stabiliser)

O.I.S. Lens
The lens moves up/down
or left/right and bends the
incoming light to correct
hand-shake.
When you're shooting, moving the camera even a
tiny bit - just 0.3 mm – results in an image blur of
50 mm when the recording is viewed on a 50-inch screen.
0.3mm
50"Display ( O.I.S. OFF )
50mm
BLURRY!!
LEICA DICOMAR Lens Exceptional Leica-certified image quality for truly beautiful HD video images
The lens is like the camera's eye – it's the first device that "sees" the subject.
If you want to capture truly lifelike HD images you need to start with a
superior lens. That's why Panasonic HD video cameras come equipped with
a Leica Dicomar lens. This advanced lens system renders finely detailed,
high-resolution images that unleash the full potential of HD technology.
The DX1 and the SD1 boast a
Leica Dicomar lens. Developed specifically for
HD digital video cameras, these lens systems
are made using a multi-coating process that
prevents light reflection and glare, which
can make colours bleed and images appear
washed out. It also helps prevent ring of light, or "ghosts."
*Leica is a registered trademark of Leica Microsystem IR GmbH, and Dicomar is a registered
trademark of Leica Camera AG.
Multi-coated lens: clear image with
no colour bleeding
Washed-out image due to strong light

Leica Dicomar lens

High-Definition Images
HD images contain 4 times as much information as conventional standard-
definition images. HDTV has 1,080 horizontal scan lines, SDTV has 576.
That translates into much higher resolution and much finer detail.
AVCHD is a standard developed jointly by Sony and Panasonic for HD video
cameras. Using highly efficient codec technologies, it records 1080i high-definition
signals onto media such as 8-cm DVD discs and SDHC/SD Memory Cards.
5