Panasonic SD 32HD37SD Long Service Life of 60,000 Hours*3, High-Precision MPD Noise Reduction*3

Industry’s Best Picture Quality

Advanced Usability

Industry’s Best*1 Bright-Area Contrast of 340:1*2 — Deep Black Filter*3

The front protective glass of the plasma display panel incorporates a Deep Black Filter that suppresses light transmittance and slashes the amount of external light reflected. This technology helps these displays achieve the industry's highest contrast ratio of 340:1*2 when viewed in bright surroundings.

*1: As of July 1, 2005.

*2: For 42˝ SD model. Measured at 100 lux.

Industry’s Highest Level of Brightness — Advanced Plasma Panel*3

Panasonic plasma display panels feature a bounded cell structure in which wall-like ribs are used to wrap each individual cell. By increasing the area in which the phosphor can be applied, this dramatically improves both light-emitting efficiency and intensity. Furthermore, by optimizing the gas composition ratio, lighting efficiency has been increased by about 15%. The result is the industry’s highest level of brightness. You see crisp and clear images even in bright rooms.

Advanced Dual Picture Mode

Panasonic plasma displays feature a new Advanced Dual Picture Mode in addition to the conventional Dual Picture Mode. This new mode lets you overlay a video image onto a full-screen PC image. For example, you can superimpose text information from a PC over a video clip, giving you a more effective way to present information. When displaying two separate images, you can select the audio output from either source (previous models reproduced audio from the main source only). Playing back the audio from the sub-source can be useful in teleconferencing, for example.

Note: Plasma models cannot display two images when both are from component video

or RGB (PC) signal sources. The Advanced Dual Picture Mode may not work properly with some video signals and is not available on the TH-32LHD7 series.

Advanced Dual Picture Mode

User-Friendly Remote Control*3

Redesigned for easier operation, the remote control unit now features a Power Off button and Direct input select buttons. It also allows ID control in a multi-screen system.

4x Digital Zoom

This function lets you enlarge a portion of an image by up to four times normal size and display it on the full screen. Use this function to give your presentations greater impact.

Note: Digital Zoom does not work in Dual Picture mode. Images of SXGA resolution or higher from a PC or RGB source may not enlarge correctly. Some degradation occurs when images are enlarged.

	Conventional
	light
	Ambient
Front glass	Front protection glass

Panasonic plasma panel

	Deep Black
	Filter
	light
	Ambient
Front glass	Front protection glass

Conventional Panasonic plasma panel

Images are crisp and clear even in bright rooms.

Dual Picture Mode

Vertical Mounting*3

The 65-inch, 50-inch and 42-inch models can be positioned vertically to

Industry’s Highest Level of Dark-Area Contrast — New Real Black Drive System*3

By reducing the pre-discharge emission when reproducing black, the New Real Black Drive System provides deeper, richer blacks and a stunning 4000:1 contrast*4. The result is dramatically enhanced image clarity and realism.

*4: For SD models.

Weak pre-discharge emissions ⋅ 12	Strong pre-discharge emission ⋅ 1	Weak pre-discharge emission ⋅ 1
(Contrast: 550 : 1)	(Contrast: 400 :1)	(Contrast: 4000 :1)
Emission intensity	Emission intensity	Emission intensity
1 field	1 field	1 field

Weak pre-discharge	Single pre-discharge	New Real Black Drive
drive system	drive system	System

Industry’s Highest Level of Gradation Steps — Advanced Real Gamma System*3

Panasonic plasma display series uses ultra-precise, maximum 14-bit signal processing to produce vividly rich details. The Advanced Real Gamma System then takes it another step further with full-time, full-pixel 1,536-step gradation and 2,048-step dark-area gradation. This level of gradation brings intricate details and more faithful colour reproduction to all scenes, dark and bright.

* The equivalent of 4,096 steps of gradation can be displayed with DVI or HDMI connection.

Long Service Life of 60,000 Hours*3

A new drive circuit and inner panel improvements give Panasonic plasma panels a long service life of approximately 60,000 hours*5 even with their increased brightness. A newly developed phosphor also raises the plasma displays’ resistance to static-image screen burning to the same level as CRT displays.

*5: The time until panel brightness is reduced to half its initial level, when displaying moving images at standard mode. Excludes afterimages and malfunctions.

High-Precision MPD Noise Reduction*3

This technology dramatically reduces MPD (Motion Picture Disturbance) noise to deliver crisp, clean moving images. Using a Panasonic original algorithm, it detects motion patterns that tend to generate noise and makes the necessary adjustments to maximise image quality.

Conventional MPD Noise Reduction

Active I/P Conversion

The Active I/P (Interlace/Progressive) Conversion system detects slow movements more precisely by increasing the range for detecting moving-picture and still- picture pixels. This reduces I/P conversion noise that often occurs when reproducing tiny movements, thereby producing crisper images while raising the vertical resolution in interlaced images.

3D Colour Management System

The 3D Colour Management System		Brightness
achieves precise control based on
3D management in the colour
difference plane and brightness	G	G
directions. This finer level of control		R
produces more expressive images.		B
Note:The default setting for the 3D Colour	B	R
Management System is OFF.	Conventional	3D Colour Management

Adaptive AGC

Picture-And-Picture Picture-Out-Picture Picture-In-Picture

Remote System Monitoring

In addition to the conventional display control command and power supply/input selection check command, Panasonic flat panel displays feature a new monitor command that lets you check the signal from a distant location. In conventional systems, you had to install a monitoring camera to check the images displayed on an advertising display panel or digital signage system. This new monitor command, on the other hand, lets you monitor images by simply connecting a PC via a serial cable.

Multi-Screen Applications*3

The built-in image-enlarging function makes it easier to set up a multi- screen display system with four (2 x 2), nine (3 x 3), or 16 (4 x 4) units. Thanks to the ID control function, you can use the standard remote control unit to control multiple panels individually. There is also a mode that displays a full-screen image, including the edges (the width of the frame) of the display panel — something not possible with previous

display portrait images, allowing them to serve as effective storefront signboards. There's no need to install an optional fan kit.

Note: When using the display vertically, set it so the power button is on top. The 37-inch & 32-inch models cannot be positioned vertically.

New Cabinet Design*3

Panasonic plasma displays (other than 65-inch model) introduce simple, slim front bezel design. Control buttons and the Power button are set on the bottom surface. This gives the panels a smooth, clean look while also helping prevent accidental operation and tampering.

Enhanced Screen Saver Functions*3

A variety of screen saver functions help minimise the risk of uneven phosphor aging. You can also use the timer to set the screen saver operating cycles, operating time, and start and stop times. This lets you make settings that match your application.

•White Bar Scroll: White bars move across the screen from left to right at regular intervals. Good for ordinary still-image displays.

•Screen Reversal: Displays images with the black and white reversed. Good for text displays.

•Side Panel Adjustment: Brightens the black bands on the sides of the screen when displaying images in the 4:3 format.

•Wobbling: Shifts the image's position by several pixels at fixed time intervals.

•Peak Limit Mode: Lowers the peak brightness level (image contrast) by 30%.

Energy-Saving Functions

A broad range of environment-friendly functions help minimise energy consumption.

• DPMS (Display Power Management Signaling)

Power is automatically turned on or off in response to a sync signal from the PC connected to the built-in PC input terminal.

• Auto Power Off

When you're using a device connected to the multi-function slots, the display panel goes into standby mode after about 10 minutes if no sync signal is received.

Dark areas are not shown clearly.

Bright

1,024-shades

Dark

Conventional

Dark scenes have finer detail.

Bright

A maximum of

2,048 equivalent

shades of gradation

Dark Image definition in low brightness areas is greatly improved.

Advanced Real Gamma

Adaptive AGC raises contrast while suppressing noise by detecting and boosting only the image edges.

Note: The default setting for the Adaptive AGC is OFF.

Advanced LCD Panel (TH-32LHD7 series)

Boasting an HD panel with 1,366 x 768 pixels, the TH-32LHD7 series LCD model relays all the detailed beauty of high-definition images. It achieves excellent brightness of 500 cd/m2 with high contrast of 800:1. The result is vibrant, finely nuanced images even in brightly lit rooms. The viewing angle of 170° in both horizontal and vertical directions ensures superior legibility over a wide area.

*3: These features found on only plasma models.

systems. This is especially suitable for displaying text information, since no words are hidden by the frame.

Note: The ambient temperature varies depending on the installation location. Provide sufficient air conditioning for surrounding conditions.

• Power Save Mode

Reduces the display's brightness.

• Standby Power Save Mode

Reduces power consumption when on standby. (Start-up may take a few moments once the display is in this mode.)

Sound Menu*3

The Sound Menu gives you a choice of three sound settings (Standard/Dynamic/Clear) to best match the kind of input source.

Fan-Less Quiet Operation*3

Our "silence engineering" has eliminated the need for a fan — and fan noise — giving you the kind of quiet operation that makes for a more pleasant viewing experience.

(TH-65PHD8, 50PHD8 and 42PHD8 series feature a noise-suppressing silence design.)

*3: These features found on only plasma models.

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