Experience the True Black of KURO
Deeper Blacks for a More Vivid Picture
KURO, Japanese for "black," takes flat panel TVs to a new level of performance with the richest, deepest blacks yet achieved. This was made possible by the latest innovations in our plasma technology, together with the development of a new video processor. Why did we work so hard to reach these black levels? Because we know that only the deepest blacks can create the highest picture quality. Our new plasma display panels are "built for emotion" — offering you a new dimension of dramatic, realistic visual entertainment.
Advanced Plasma TV Technologies
New Direct Colour Filter
The colour filter is also a key element determining picture quality. Pioneer’s proprietary high performance filter, the New Direct Colour Filter, effectively reduces reflections, ensuring solid blacks, optimum contrast and brilliant colours regardless of the light
Conventional Plasma Image | KURO Image |
New Optimum Mode
Room Environment Analysis
The room light and room colour (temperature) changes throughout the day
Day Time | Evening | Fluorescent Lamp |
Incandescent Lamp No Lighting
Pioneer developed Crystal Emissive Layer technology to achieve deep black reproduction, and for our latest plasma panels, we’ve made it even better. We also refined the structure of the light emitting cells and employed a new electron source material to speed up the discharge rate in order to prevent spark discharge during black reproduction. As a result, we succeeded in reducing the minimum brightness to
Conventional Plasma Panel
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Glass Filter | light |
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Light | Glass | Air | Glass Substrate | |
Reflection | ||||
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Image loss from |
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light reflection |
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KURO Panel
New colour Filter |
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Direct image |
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display with |
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no glass or | Emission | |
air layer |
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Contents Analysis
Optimum Mode automatically detects the contents from picture
Analysis image
DRAMA
Previous Panel | Bright |
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Image with Idling Luminance Dark
New Panel
Idling Luminance
Eliminated
Deeper and Smoother Black
5x Deeper
Black
Optimum Picture and Sound Quality, Automatically
New Optimum Mode
Pioneer’s exclusive New Optimum Mode automatically analyses the type of images being displayed and uses a Room Light Sensor to monitor the ambient brightness. The
picture no matter when you're watching or whether you’re watching movies, concerts, sports or other types of content. Even if the room brightness changes, you still get optimum picture quality.
Picture Analysis colour Analysis | etc. |
Live
Concert
Various examples of classified contents
Baseball | Football | Swimming | Live Concert | Movie | Animation |
Optimum Mode automatically adjusts picture and sound for various content categories
KURO Improves Colour Performance
Deeper Blacks Mean More Vivid Colours
When blacks are deep and solid, colour reproduction also improves, with colours standing out sharply and brilliantly. Even at low brightness levels, the three primary colours of red, green, and blue are deeply and vividly produced, meaning that in
Adjusts for Best Sound Also
The New Optimum Mode not only optimises picture quality, it also adjusts for best sound quality to match the genre you are viewing. Based on the results of analysing the source content, it performs detailed sound adjustments using SRS, SRS FOCUS, SRS TruBass and SRS Definition. The result is sound that accentuates the excitement of the visual images. When watching a movie, you hear sound like you would hear in a movie theatre, and when watching a concert, you hear dynamic and energetic sound.
Optimum sound tuning for the program
Dynamic sound for sports | Matching sound for the drama scene |
Automatically adjusts for the most suitable and pleasing picture
and sound under any environment
