The content market is maturing and becoming hypercompetitive. Mobile, broadband, IPTV and converged service providers are being challenged for their market share by device manu facturers, content owners, aggregators, traditional retailers, social-network owners and Internet over-the-top (OTT) retailers.
Growing swiftly, the content market is being driven by improvements in data-network speed and capacity and the increasing availability of digitized content. End users want a seamless experience across the expanding num ber of devices/screens that consume this content.
Leveraging legacy content assets
With such growth and competition, service providers want to leverage their multinetwork assets. Challenges for service providers with “old”, siloed content-services infrastructure include managing content rights, increasing the efficiency of content- processing workflows, and marketing across multiple screens, especially for video on demand (VoD).
Consolidating content- management services and infrastructure
Service providers are replacing less- capable content-management systems (CMSs) and consolidating content- management/services infrastructure. Many older systems support a single content type, such as games, with no capacity for multiscreen content management and limited marketing/ merchandising capabilities, content- partner support and overall capacity.
In addition, Telco 2.0 initiatives are driving service providers to open their infrastructure and storefronts to third parties in exchange for transaction and service fees.
Orchestrating content-service delivery
With a unifying layer for service management and subscriber-data collection, the Alcatel-Lucent 5920 MCM provides unique orchestra tion of service delivery, dramati cally increasing multimedia-content revenue from your existing systems while significantly lowering operating costs. Its multiscreen support results in a unified mobile- and broadband- content experience across subscriber screens and devices.
Superior marketing tools
The Alcatel-Lucent 5920 MCM offers integrated marketing campaigns that allow you to sell more content through targeted merchandising and advertising, with a “shopping mall” approach that encourages subscribers to buy more.
Modular, scalable architecture
The Alcatel-Lucent 5920 MCM architecture can handle a wide range of mobile, IPTV and convergent ser vice providers, OTT content aggre gators and content mixes. With the ability to grow with service providers’ subscribers and content catalogs, deployed Alcatel-Lucent 5920 MCM systems are supporting 200,000 to 75 million subscribers.
According to ABI Research, the number of viewers who access video over the Web will quadruple, reaching at least 1 billion by 2013. By 2011, Alcatel-Lucent and In-Stat estimate that subscribers will have increased to:
•IPTV – 80 million
•Broadband – 670 million
•Mobile TV – 180 million
