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Samsung
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Computer Equipment
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Printer
Samsung
315W
Target Customer
1
3
10
10
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10 pages, 3.41 Mb
Target Customer
[ Based on IDC 2007
3Q 1-20ppm Market Size ]
CLP-310/315
CLP-315W
Small Office
(1~9 person)
Small Biz.
(10~99 person)
Medium Biz.
(100~499 person)
Government/
Education
27%
8%
17%
11%
Home &
Personal
23%
Large Biz.
(500+ person)
14%
Target
Personal user & Small Office Home Office
Contents
Main
Product Concept
Target Customer
Target Personal user & Small Office Home Office
Customer Benefit #1
Wireless
FACT FILE
CLP-315W
Borderless Mobility
Page
Page
Page
Product Positioning
2009 Q12008 Q42008 Q3