Press Release

Sony Introduces New Cyber-shot W and H Series with Great Performance

W Series features up to 10.1 Mega Pixels and High Sensitivity of ISO3200

H Series incorporates powerful Carl Zeiss 10x optical zoom lens and 3-inch LCD screen

Hong Kong, February 1, 2008 – Sony Corporation of Hong Kong Limited today unveiled the new models from the Cyber-shot digital camera W and H Series. Merging function with form, the new additions all incorporate highly advanced features and deliver excellent imaging performance. Both series are powered by the Super HAD CCD to realise detailed images and superb contrast.

Cyber-shot W Series: DSC-W170, DSC-W150, DSCW130 and DSC-W120

All four models from the Cyber-shot W Series incorporate Sony’s latest digital imaging innovations including advanced Face Detection technology with child/adult recognition and smile shutter, while the high-end models DSC-W170 and DSC-W150 also come with the Intelligent Scene Recognition mode, widening the user’s creative options with brilliant image results.

Sony’s new Face Detection technology can detect and distinguish the faces of children and adults for shooting. This technology allows users to choose either a child or an adult as the focal point of the photo and it can automatically adjust focus, exposure and skin tone accordingly. Moreover, the new Smile Shutter function will automatically spot and capture a smiling face so users will never miss a happy moment.

In addition, the DSC-W170 and DSC-W150 offer the enhanced Intelligent Scene Recognition mode that deals with difficult shooting conditions such as dark environments and backlit situations. It features five different types of scenes and automatically selects the most appropriate camera setting to achieve accurate colour reproduction.

Leading the latest Cyber-shot W line-up are the feature-packed 10.1 effective megapixel DSC-W170 and 8.1 effective megapixel DSC-W150. There is also a top-quality 5x optical zoom Carl Zeiss Vario-Tessar wide angle lens of 28mm and 30mm for the DSC-W170 and DSC-W150 respectively. This offers convenient photo capture of distant objects, greater image depth enhancement as well as larger, sweeping perspectives.

Available in a wide range of chic colours, the new Cyber-shot DSC-W130 and DSC-W120 offer value for money with strong feature set. Slim, stylish and compact, these mid-range W- Series models are equipped with the popular Super SteadyShot image stabilisation system, BIONZ™ Image Processing Engine and Carl-Zeiss lenses.

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Sony DSC-W170, DSC-W150 manual Press Release
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DSC-W150, DSC-W170 specifications

The Sony DSC-W150 is a compact digital camera that emerged as part of Sony's Cyber-shot series, known for its portability and user-friendly features. Designed for casual photographers and travelers, the DSC-W150 boasts several notable characteristics and technologies that contribute to its appeal.

One of the main features of the DSC-W150 is its 8.1-megapixel resolution, which offers high-quality images suitable for printing and sharing. The camera is equipped with a 6x optical zoom lens, allowing users to capture subjects from a distance without compromising clarity. This zoom range is ideal for various photography scenarios, including landscapes, portraits, and close-ups.

A crucial technology integrated into the DSC-W150 is its Super SteadyShot optical image stabilization. This feature reduces blur caused by camera shake, allowing for sharper images even in low-light conditions or when using the zoom function. Coupled with the camera's ISO sensitivity range, which goes up to 1250, the W150 performs admirably in different lighting environments.

The DSC-W150 also features a 2.7-inch LCD screen, providing a clear and bright display for composing shots and navigating menus. The screen is complemented by a user-friendly interface, making it easy for beginners to explore the various settings and modes available.

Among the camera's various shooting modes, the Intelligent Scene Recognition (iSCN) technology is particularly noteworthy. This mode automatically detects the scene being captured and optimizes settings for the best possible result. Whether photographing a sunset, a night scene, or a portrait, the camera adjusts its parameters to deliver optimal results without requiring significant input from the user.

Additionally, the DSC-W150 supports Face Detection technology, which can identify and focus on human faces, ensuring that subjects are sharp and well-lit. This feature is especially valuable for capturing family gatherings and candid moments with friends.

The camera's slim and lightweight design makes it easy to carry in a pocket or bag, emphasizing its role as a travel companion. With a rechargeable lithium-ion battery, the DSC-W150 allows for extended shooting sessions, so users do not miss out on capturing cherished moments.

In summary, the Sony DSC-W150 combines ease of use with advanced technologies, making it an excellent choice for both novice and experienced photographers. Its intuitive features, solid performance, and convenient design make it a reliable option for those looking to capture life's memories with quality and style.
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