Sony SF16UX/TQ manual Sony Introduces New Line of Ultra-High Speed SD Memory Cards, Press Release

Press Release

Sony Introduces New Line of Ultra-High Speed SD Memory Cards

Hong Kong, February 20, 2012 – Photographers of all levels now have the perfect companion for their DSLRs with the launch of the Sony UHS-I Class 10 SD memory cards. The new series of SD memory cards from Sony boasts an Ultra-High Speed (UHS-I) interface that allows for a faster read speed of up to 94MB/s 1 and write speed of 45MB/s 2 to meet users’ requirements when continuously shooting or recording HD videos 3.

The flagship memory cards offer a high level of reliability and compatibility. The cards, which can be used with Secure Digital High Capacity (SDHC) and Secure Digital Extended Capacity (SDXC) Memory Card compatible products, are also durable, water-proof and have a wide range of operating temperatures.

These new memory cards will also feature a unique Sony File Rescue Software, which is the first in the world to support 3D movies and photos, as well as Advanced Video Coding High Definition (AVCHD) 50p video files. The software allows users to recover precious photos and movies that were accidentally deleted.

1Based upon Sony testing using SD Association certified testing tool. Transfer speeds vary and are dependent on host device.

2Except for the 8GB model, which has a write speed of 22MB/s

3Memory cards maintain a Class 10 (minimum non-fragmented sequential write speed of 10MB/s) capability when used with devices not compatible with UHS-I interface

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