Sony Spring 2007 manual New face of photography Sony Face Detection, Perfecting your pictures

you really want.

The new face of photography: Sony Face Detection.

Have you ever seen pictures with the faces bleached out because the flash was too strong? Or blurry faces because the camera didn’t know where to focus? Or faces too dark because light was coming from behind? Sony’s supremely powerful BIONZ™ processor – originally used in the award-winning a100 digital SLR – solves these problems automatically. A BIONZ function called Face Detection identifies the faces in your scene and adjusts focus, exposure, white balance and flash. The result? Great pictures, every time! ▼

WITHOUT FACE DETECTION WITH FACE DETECTION

Sony solves common exposure, focus, flash and white balance problems with Face Detection technology. (Sample photos for illustration purposes.)

Perfecting your pictures.

Even after you take the shot, Sony’s BIONZ processor continues to make it better. A BIONZ function called Dynamic Range Optimizer (DRO) corrects “blown out” highlights and “crushed” blacks with beautifully exposed images. And Red-Eye Correction automatically detects and fixes the ghoulish red eyes that can mar flash photography.

Make your memories even more memorable.

For an added touch of drama or fun, you can use the BIONZ™ processor for in-camera retouching. With Soft Edge, Cross, Partial Color and Fish-Eye filters, ordinary pictures become extraordinary.