ÔIn-CameraÕ Creativity

A camera is a creative tool and it should allow its user to work smoothly and confidently, with no distractions or worries.

When designing a camera, the vital first step is to determine the tasks it will undertake. Then the optimum arrangement that will enable an operator to fulfil these tasks can be decided. This synergy is vital because the combination of camera design and operator's skills has a powerful influence on the final look of a production.

With these objectives in mind, and building on the digital heritage and unrivalled imaging know-how of Sony, we started the design of the new Digital Betacam camcorders.

The result is the second generation of Digital Betacam camcorders Ð created with the sole purpose of producing perfect pictures. From the very first camera shot in a production, the operator now has the power to make unique creative contributions during shooting. Using these models, so much more can now be done ÔIn-CameraÕ that is in defiance of conventional wisdom. The new Digital Betacam camcorders deliver outstanding "in-camera" creativity!

4

Page 4
Image 4
Sony Ericsson DVW-707P manual ÔIn-CameraÕ Creativity