31 August 2007 By: Cosmin Vasile, Communications News Editor

Sony Ericsson W660 Review

Elegant and stylish, but overpriced

Established in October 2001 the joint venture between Sony Corporation and Ericsson resulted in one of the world's leading mobile phones manufacturers – Sony Ericsson. As of lately, all new Sony Ericsson handsets belong to the 2 well-known series, Walkman and Cybershot, both having different target customers. Businesswise, Sony Ericsson's phones don't compete each other. While quality and design is almost the same, features are different and up until today I can't say that you'll be able to buy a high-end Sony Ericsson that would include at least 3G, 5 Megapixel camera and excellent music features. Just to prove Sony Ericsson's market strategy, the W660i model is just another version of the "older" W610i, except that it has lower camera and lacks EDGE, which was replaced with 3G connectivity instead.

Announced in March 2007, Sony Ericsson's W660i has been made available on the market in June for a rather stiff price of USD 500.

Design

First of all Sony Ericsson W660 comes in two available colors: black (record black) and red (rose red). You might probably guess that the first color version targets men, while the second is more appealing for the ladies. As you can probably notice we had the latter version at our disposal, but it doesn't really matter as the features are the same. There's not too much to discuss about the design, especially if you're familiar with Sony Ericsson's latest handsets. The company hasn't changed its phones design in years and it seems they are simply centred upon technical specifications. What is different from the other SE's mobiles has only been included on the back of the model. The moment you look on the back of the phone you'll experience a strong feeling of "deja vu". Half of the back cover has been adorned with floral motives, while the black version has been encrusted with geometrical motives that look like concentric circles. This will probably be the moment when you remember Nokia's L'Amour or Samsung's Le Fleur collections which were the forerunners of the decorative motives encrusted in mobile phones.

Ladies will most likely enjoy the look of Sony Ericsson's latest W660 model, but men should probably stick to the black version, unless they wanna look pimpish with a red mobile phone encrusted with flower motives in their hands. The candy-bar form of the phone doesn't stand out from the crowd, but in a world of gray and black, the red and gold colors of the handset might lure plenty of (feminine) looks. Built to be used as an MP3 player more than a phone, W660 has external music controls on both gold colored sides. On the right side you'll notice the dual volume key and the camera button, while on the left side of the phone there's a Play key, the M2 slot card for memory expansion and the logo of the Walkman series, nicely engraved. The power off button has been placed on top of the phone and the charge port on the bottom. The 2 inch display covers half the front of the phone, while the rest represents the keypad. But before describing the keypad, bear in mind that Sony Ericsson's W660 is a 3G device, thus it features a front camera for video calls which is placed as usual right above the display.

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Sony Ericsson technical specifications Sony Ericsson W660 Review, Design