Canon 310, 510 manual Product Positioning, Key Selling Points

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WORKGROUP SYSTEMS

1. Product Positioning

The LASER CLASS® 510, LASER CLASS 310, and LASER CLASS 2050P multifunction devices provide low- to mid-volume solutions for a wide variety of customers.

Canon has been an industry leader for over a decade, and one rea- son is the LASER CLASS 510/310/2050P low- to mid-volume series of laser multifunction devices. These LASER CLASS machines answer the needs of a wide range of audiences, including enterprises, work- groups, small companies, and individuals.

The popularity and desirability of the LASER CLASS 510/310/2050P begin with the powerful and flexible capabilities built into these multifunction devices. The small footprint, the range of high-speed, high-quality features, and the ease-of-use that’s designed to make operation simple complement these capabilities.

The LASER CLASS 510 is built to provide unsurpassed quality for vol- umes of up to 8,000 pages per month, and can fax or copy from its unique standard platen glass. With its 8MB memory that can store up to 500 pages,** the LASER CLASS 510 offers a standard Windows® print driver for Windows 98/Me/2000/XP via the USB port, and network printing (when configured with the optional AXIS 1650 Print Server) up to 15 pages per minute (letter). The LASER CLASS 510 can improve workflow, increase office productivity, and become an integral part of a company’s communication solution.

For workgroups or small companies, the LASER CLASS 310 is an ideal productivity partner. This desktop multifunction device comes with a built-in Windows print driver. It provides 19-page-per-minute (letter) laser printing and offers unsurpassed facsimile transmission speed via Super G3 Technology. With 8MB of memory, you can store up to 510 pages,** and the LASER CLASS 310 is designed to produce volumes of up to 8,000 pages per month. The LASER CLASS 310 has an easy-to-use control panel that makes for simple operation as a fax machine, printer, or convenience copier.

*Approximate 3-second-per-page fax transmission time based on ITU-T No. 1 Chart (MMR, Standard Mode) at 33.6 Kbps modem speed when transmitting to another V.34 machine. The Public Switched Telephone Network (PSTN) currently supports 28.8 Kbps modem speeds or lower, depending on telephone line conditions.

**Based on ITU-T No. 1 Chart (Standard Mode).

***20 lb., less than 120µm, 15-27° C, 20-80% RH

Alternative 10-Sheet Manual Feeder supports the same paper size, weight, and type as cassette.

The LASER CLASS 2050P is a compact, stand-alone desktop unit with a variety of productivity features that can be initiated at the touch of a button. With the ability to handle volumes of up to 6,000 pages per month, it also has a range of handy features, including Print-in-Order and face-down collated output. Additionally, the LASER CLASS 2050P has 4MB of memory that can store up to 256 pages,** and a standard, 350-sheet front-loading, adjust- able paper supply that’s ready for any job. What’s more, the LASER CLASS 2050P offers the convenience of providing multiple office uses with a single source of service and support from the Canon nationwide network of approved technicians.

Key Selling Points

3-Second-Per-Page* Transmission Speed via the Super G3 Fax Modem

Large-Capacity Automatic Document Feeder

LASER CLASS 510/310: 50 Sheets

LASER CLASS 2050P: 40 Sheets***

Print Speed

LASER CLASS 510: 15 ppm (Letter) (Direct/Optional Network)

LASER CLASS 310: 19 ppm (Letter) (Direct/Optional Network)

LASER CLASS 2050P: 6 ppm (Letter) (Direct)

Print Resolution

LASER CLASS 510/310: 1200 x 600 dpi Enhanced

LASER CLASS 2050P: 600 x 600 dpi Enhanced

Large Standard Memory

LASER CLASS 510: 8MB/500 Pages**

LASER CLASS 310: 8MB/510 Pages**

LASER CLASS 2050P: 4MB/256 Pages**

Standard Paper Capacity

LASER CLASS 510: 250/10 Sheets(Total 250/10 Sheets)

LASER CLASS 310: 500/1 Sheets (Total 501 Sheets)

LASER CLASS 2050P: 250/100 Sheets (Total 350 Sheets)

UHQ (Ultra High Quality) Image Processing

Speed-Dials

LASER CLASS 510/310: 200 Locations

LASER CLASS 2050P: 124 Locations

Single Full-Yield Cartridge Included

LASER CLASS 510/310: FX8

LASER CLASS 2050P: FX3

One-Hour Battery Backup

90-Day Limited Warranty

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Contents Product Positioning Guide R kg r o u p Sy s t e m sProduct Positioning Key Selling PointsPotential Market Selling StrategyFeatures…and how they benefit users LOW- to MID-VOLUME LINE-UP Comparison Chart Canon U.S.A., Inc One Canon Plaza Lake Success, NY
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510, 310 specifications

The Canon 510 and 310 printers are part of Canon's diverse lineup aimed at meeting the needs of both home users and small businesses. These printers combine advanced technologies with user-friendly features, making them ideal for a variety of printing tasks.

The Canon 510 is known for its high-quality printing capabilities. It utilizes Canon's FINE technology, which stands for Full-photolithography Inkjet Nozzles Engineering. This technology enables the printer to deliver exceptionally sharp and vibrant prints, with a high resolution that can reach up to 4800 x 1200 dpi. The 510 is particularly well-suited for photo printing, thanks to its ability to reproduce colors accurately and with great detail.

In addition to its excellent print quality, the Canon 510 also offers a variety of connectivity options. Users can connect via USB, making it simple to print directly from a computer. Furthermore, it supports Wi-Fi connectivity, allowing for convenient wireless printing from smartphones, tablets, and laptops. This versatility helps to streamline the printing process, especially in multi-user environments.

On the other hand, the Canon 310 is designed with efficiency and budget-friendliness in mind. This model focuses on providing reliable performance at a lower operating cost. It features a more economical ink system, which is ideal for users who need to print frequently without incurring high expenses. The Canon 310 still maintains quality output, but its design prioritizes efficiency for everyday printing tasks.

Both printers are equipped with user-friendly interfaces, allowing for easy navigation and setup. The control panels are intuitive, making it simple for users to manage print settings and perform regular maintenance. Additionally, both models come with Canon’s My Image Garden software, which facilitates photo organization and offers editing options, enhancing the overall user experience.

To sum up, the Canon 510 and 310 printers cater to different user needs—one focusing on high-quality photo printing and the other on cost-effective performance. With features like FINE technology, various connectivity options, and user-friendly designs, both printers are excellent choices for individuals and small businesses looking to enhance their printing capabilities.