Canon 510, 310 manual Potential Market, Selling Strategy

2. Potential Market

For virtually any low- to mid-volume business—from a small home office or executive suite to workgroups or large enterprises with remote locations—the LASER CLASS 510/310/2050P devices can provide solutions that increase productivity and a significant return on investment (ROI).

With facsimile, laser printing, and copying capabilities, these LASER CLASS multifunction devices are easy to use, easy to main- tain, and dependable—and ensure both unsurpassed quality and unmatched capabilities. They can give you selling solutions that address:

•Businesses ready to upgrade from single-function plain paper laser facsimile machines to a laser multifunction device that addresses a variety of office needs, including full copying capabilities

•Workgroups within large enterprises that need low- to mid-volume faxing, printing, or copying capabilities

•Multiple users in small offices as shared network printers (LASER CLASS 510/310)

•Companies with branch offices in remote locations

•Businesses that depend on telecommuting workforces or field staff

•Home office businesses that want quality communications capabili- ties at an affordable cost

•Executive offices that require a dedicated facsimile machine and printer to handle confidential material, or for personal use

•Low- to mid-volume businesses needing clear print resolution at speeds of up to 19 pages per minute

3. Selling Strategy

With the size of the multifunction marketplace increas- ing annually, the LASER CLASS 510, LASER CLASS 310, and LASER CLASS 2050P devices provide customers with a range of excellent low- to mid-volume multi- function device solutions ideal for a variety of businesses.

With a solid foundation built on Canon’s leading-edge technologies, these LASER CLASS models meet the needs of companies requiring high-performance, high-speed, high-quality capabilities—at an afford- able price point. With desktop convenience that’s just right for a wide range of customers, the LASER CLASS 510/310/2050P line-up can increase productivity while providing unsurpassed convenience. For companies needing to upgrade outdated technology, or for those organizations wanting to add new capabilities and ensure top-of-the- line quality, these Canon LASER CLASS multifunction devices are a perfect fit. With state-of-the-industry facsimile capabilities, crisp laser print resolution via a standard Windows print driver, and maximum monthly duty cycles of up to 8,000 pages on the LASER CLASS 510/310 and up to 6,000 pages per month on the LASER CLASS 2050P, these multifunction devices are ready to do business right out-of-the-box.

Productivity

Canon LASER CLASS multifunction devices give your customers powerful productivity features to handle their most important tasks. With high-speed faxing and desktop printing using a Windows print driver, the Canon LASER CLASS 510/310/2050P devices are built to address any low- to mid-volume need your customer may have. The LASER CLASS 510/310 models also support network printing.

Speed

Canon Super G3 Technology ensures the fastest transmission speeds available to streamline workflow and save on phone line costs.

Unsurpassed Canon Quality

Each LASER CLASS 510/310/2050P device offers clear, crisp print resolution and powerful memory functions that enable users to store multiple documents. The face-down, collated output features mean customers can work more efficiently, and in less time.

Compact Size

Each LASER CLASS 510/310/2050P model has a small footprint, so the devices fit comfortably on a desktop.

Reliability

The Canon LASER CLASS 510/310/2050P devices come with a Canon standard 90-day limited warranty and are backed by one of the world’s largest service and support networks to keep your customers up and running.

Affordability

The LASER CLASS 510/310/2050P devices have a range of advanced features to meet your customers’ most demanding requirements, while keeping the bottom line in focus.