Multiscreen flexibility with the
Alcatel-Lucent 5920 MCM
The Alcatel-Lucent 5920 MCM is a multiscreen software platform that allows you to orchestrate the marketing, retailing and delivery of all content — applications, video, music, ringtones, news — and content services on any screen based on individual preferences, thereby integrating and enhancing the end-user experience.
Powerful components
The Alcatel-Lucent 5920 MCM is a key component of a service-delivery plat form (SDP) and provides its core capabilities to all connected services — on-network and off-network — on all screens. With its IPTV on-demand content features, the Alcatel-Lucent 5920 MCM is a “must-have” upgrade for IPTV solutions and broadband on-demand offers.
The solution consists of the following elements:
•Service and Delivery Orchestrator
•Content and Storefront Manager
•Subscriber portals
•Marketing
•Rating
•Delivery
•Digital Rights Management (DRM)
•Mediator
Tools for maximizing content revenues
With the Alcatel-Lucent 5920 MCM, you can capitalize on the enormous growth potential of the content and advertising market and dramatically increase content-related revenues:
•Leverage your investments in existing content services and infra structure
•Use powerful marketing tools
•Increase the amount and variety of content offered, with off-deck partners and shared storefronts
•Capture and use your subscriber data to deliver personalized mar keting and advertising campaigns
•Provide a unified subscriber experi ence across content types, devices and networks
Key features
•Multiscreen – mobile, PC and TV
•IPTV on-demand content
•VoD, streaming and live services
•Enhanced video-processing work flows
•Expanded content partnering and partner management
4Alcatel-Lucent 5920 Multimedia Content Manager