Riverstone Networks Multiscreen flexibility with Alcatel-Lucent 5920 MCM, Powerful components

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Multiscreen flexibility with the

Alcatel-Lucent 5920 MCM

The Alcatel-Lucent 5920 MCM is a multiscreen software platform that allows you to orchestrate the marketing, retailing and delivery of all content — applications, video, music, ringtones, news — and content services on any screen based on individual preferences, thereby integrating and enhancing the end-user experience.

Powerful components

The Alcatel-Lucent 5920 MCM is a key component of a service-delivery plat­ form (SDP) and provides its core capabilities to all connected services — on-network and off-network — on all screens. With its IPTV on-demand content features, the Alcatel-Lucent 5920 MCM is a “must-have” upgrade for IPTV solutions and broadband on-demand offers.

The solution consists of the following elements:

Service and Delivery Orchestrator

Content and Storefront Manager

Subscriber portals

Marketing

Rating

Delivery

Digital Rights Management (DRM)

Mediator

Tools for maximizing content revenues

With the Alcatel-Lucent 5920 MCM, you can capitalize on the enormous growth potential of the content and advertising market and dramatically increase content-related revenues:

Leverage your investments in existing content services and infra­ structure

Use powerful marketing tools

Increase the amount and variety of content offered, with off-deck partners and shared storefronts

Capture and use your subscriber data to deliver personalized mar­ keting and advertising campaigns

Provide a unified subscriber experi­ ence across content types, devices and networks

Key features

Multiscreen – mobile, PC and TV

IPTV on-demand content

VoD, streaming and live services

Enhanced video-processing work flows

Expanded content partnering and partner management

4Alcatel-Lucent 5920 Multimedia Content Manager

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Contents Alcatel-Lucent Multimedia Content Manager Alcatel-Lucent 5920 Multimedia Content Manager Orchestrating content-service delivery Meeting multimedia-content market challengesIptv 80 million Broadband 670 million Mobile TV 180 million Powerful components Tools for maximizing content revenuesKey features Use powerful marketing toolsMultimedia Content Manager Integration in the service-enabling networkContent enabling Key orchestration function in your SDP Interoperability and standards complianceKey benefits Save up to millions of dollars by consolidating CMSsCAR9718081127