Multiscreen content management and advanced content retailing
The Alcatel-Lucent 5920 MCM is a true multiscreen solution that provides advanced content-marketing ca pabilities “out of the box”. With full-featured support for third-party content partners and integration with other platforms, this flexible, open platform can be used for any content and can be purchased as well as hosted. The Alcatel-Lucent 5920 MCM is a strong, end-to-end solution for robust content management, flexible merchandising, reliable delivery to any devices, and support for off-net work services.
Designed with carriers in mind, the telecommunications- grade Alcatel-Lucent 5920 MCM platform provides proven reliability, quality and scalability and is feature-laden, delivering great value for price compared to other systems. The Alcatel-Lucent 5920 MCM is the leading, most com mercially deployed mobile-content platform currently on the market, with more than 20 deployments worldwide and serving millions of subscribers.
Alcatel-Lucent serves close to 150 customers in the IPTV- middleware, mobile-TV and mobile-entertainment sectors, supported by a dedicated staff that includes hundreds of video experts and specialist system integrators. The com pany is a worldwide technology vendor with a long history of innovation, delivering value and support for service providers and taking a leadership role in numerous media forums and standards bodies. Alcatel-Lucent, with its global reach and scale, combined with local presence in over 130 countries, makes use of a deep understanding of global-market dynamics, as well as the ability to anticipate local requirements.
Key benefits
•Save up to millions of dollars by consolidating CMSs
•Increase sales and revenues with superior marketing tools and expanded content portfolio
•Reduce video-content ingestion time and improve processing efficiency
•Increase revenues and impressions with bundling and unified, cross-screen promotions/experiences
•Lower labor requirements and leverage partners’ retailing expertise by delegating content processing and offering additional storefront brands
•Grow organically toward a multiscreen offer without an expensive total overhaul
A Tier-2 Alcatel-Lucent customer reports a 50% reduction in video-content ingestion time compared to the previous platform, with up to a 90% reduction in ingestion times for other content types.
Alcatel-Lucent 5920 Multimedia Content Manager 7
