R E V I E W E R ’ S G U I D E
Company Backgrounder
M-Audio, Inc (formerly Midiman Inc.) was founded in 1988 with the goal of of- fering complete audio solutions to meet the needs of recording artists, audio profes- sionals, and consumers. To achieve this goal, the company leverages cutting-edge, high-quality technology, offering features and pricing that are accessible to musi- cians, audio professionals, and consumers. That strategy is on track: Sales in Janu- ary 2002 grew 109 percent compared with the same period one year earlier.
In December 2001, M-Audio launched its consumer division, bringing pro-quality audio products to the consumer. The consumer division was established to leverage M-Audio’s professional audio technology in order to make the highest-quality con- sumer audio products, and to establish M-Audio as the premier and preferred sup- plier of innovative audio products to the consumer.
While much of M-Audio’s early growth resulted from the development and sales of its computer sound cards, it is the integration of software and hardware that has powered M-Audio’s transition from an audio and MIDI (Musical Instrument Digital Interface) products company to a provider of complete solutions with significant influence in the industry.
M-Audio has created several programs to support new and emerging artists. The M- Powered Artists program sponsors both known and unknown artists, providing wider recognition for their musical contributions. M-Audio also created MORE, (M-Audio Outreach Recording Ensemble), a program designed to teach music and music technology to abused and underprivileged young people.
In addition to its U.S. headquarters, M-Audio maintains ongoing operations in Can- ada, the United Kingdom, Germany, France, and Japan.
