Toshiba 282, 232 manual User Segments, Ne Arch

USER SEGMENTS

The e-STUDIO232/282 therefore appeals to small offices with few employees as well as medium- to large-sized departmental office environments. Users will value the ease of use, flexibility and time saving benefits these advanced features will offer and the harmonious design will easily fit into almost any environment. In addition, the system provides a strong blend of extensive network-ready functionality with the necessary security features for safe sharing and storage of digital documents.

The responsible sales professionals should focus on the following factors and user advantages when approaching a potential client for the e-STUDIO232/282:

Analogue Machine Users

Existing analogue users can gain tremendous productivity advantages by switching to a digital copier, especially because of the added memory copying, scanning and electronic sorting. For instance, these digital features allow for immediate retrieval of the originals whilst the job is being completed. This not only means a saving in time and an improvement in productivity, but also a reduction in power consumption. It is also important to point out that the integrated multifunctionality of the e- STUDIO232/282 will play a vital role for analogue users seeking a flexible and durable system by offering higher usability and network connectivity.

Digital Machine Users

Existing digital users are aware of the cost benefit of digital MFP systems, but often the wish to take advantage of more convenient functions means acquiring expensive parts and controllers. Here it is important to emphasise that the e- STUDIO232/282 can expand and be integrated under various business environments by taking advantage of the copy-printer- scan-network capabilities.

First / Additional Purchasers

The majority of these customers are mainly found within big company departments, but also smaller environments such as home offices (SOHOs), start up companies and aspiring entrepreneurs that all stand to benefit from our all-in-one office solutions. Again, it is essential to point out that integration and management in the clients network is abreeze for one or many e-studio devices supplementing a centralised machine and reducing “bottlenecks” with a more flexible solution. As a result, many of the running-costs and Total-Cost-of-Ownership (TCO) related to productivity and daily operations can be reduced or even eliminated. The ability to adapt with changing business environments via the integrated network solutions are qualities that should be explained to your customer.

After reading this sales guide, the professional sales person will understand the strong merits of the e-STUDIO232/282 and how they relate to and are of benefit to the above mentioned user segments.

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