Samsung D300 manual Price Positioning

Page 6

3-2. Price Positioning

Price Positioning

Price

+40%

+20%

0

Toshiba

-20%TLP-X3000AU

-40%

SP-D300

BenQ

Hitachi MP771

CP-X417

Premium

Put SP-D300B (Electra) on a competitive position with top brand projector of the market to optimize sales and increase market share.

Confidential

6/18

Image 6

Contents Projector D300 Electra Contents Product Concept Designed to aim at the practical userTarget Customer & Key Needs Target CustomerProduct Positioning Product Positioning XGAPrice Positioning Price PositioningMarket Outlook Forecasts Region-wiseeComparison -XGA MP770Sales Points Summary Sales Point SummaryPerfect Solution for Business purpose Sales Points Business ProjectorSales Points Zero TCO Highest contrast ratio & Lowest NoiseSales Points More Value to you Connection availability13/18 Summarized General Spec Front TOP15/18