Samsung D300 manual Market Outlook, Forecasts Region-wisee

Page 7

4. Market Outlook

Forecasts

Region-wisee

Professional

Consumer

[ Units (U$) ]

11.6M

($9.8B)

8.5M

U.S

1

US

1,696.6K

8

Canada

121.5K

 

 

 

3

Germany

284.8K

 

6.6M

($8.1B)

 

5.5M

 

8.0M

($7.4B)

 

($7.1B)

 

6.8M

 

 

5.8M

 

5.0M

 

 

 

 

3.7M

0.5M

0.8M

1.7M

 

2007

2008

2009

2010

39.4%

EMEA

35.1%

ROW

25.4%

2007

4

UK

278.4K

6

France

206.3K

7

Russia

137.5K

 

 

 

2

China

542.1K

5

Japan

217.1K

Channel

North America

Europe

Resolution/Brightnesstness

[Unit: %]

(AV)

(Data)

 

(AV+Data)

100%

100%

 

100%

15%

27%

Dist’y

 

 

 

17%

 

 

64%

 

 

 

 

34%

ProAV

 

 

 

 

65%

 

 

 

 

27%

Retail

20%

 

12%

Direct

13%

3%

 

3.1%

2%

1080p1%

5%

Wide XGA

720p

XGA

SVGA

62%

 

480p

기타

28%

2%1%

5000~

4000-4999

3500-3999

3000-3499

2500-2999

2000-2499

1500-1999 1000-1499

~1000

0 0%

2.5%

8.6%

15.6%

48.7%

14.3%

5.6%

3.7%

‘07

‘07

2007

2007

Confidential

Source: PMA W/W forecast 4Q.20077/18

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Contents Projector D300 Electra Contents Designed to aim at the practical user Product ConceptTarget Customer Target Customer & Key NeedsProduct Positioning XGA Product PositioningPrice Positioning Price PositioningForecasts Region-wisee Market OutlookMP770 Comparison -XGASales Point Summary Sales Points SummarySales Points Business Projector Perfect Solution for Business purposeHighest contrast ratio & Lowest Noise Sales Points Zero TCOConnection availability Sales Points More Value to you13/18 Front TOP Summarized General Spec15/18