Picture Master

Hitachi’s PICTURE MASTER Technology, like all the best ideas, is easily explained. But behind the elegant simplicity of our flat panel TVs, there’s a lot going on.

Full Digital Signal Processing and Scaling ensures that the signal remains pure and clean, while High Quality Digital Image Pixel Processing Technology analyses every pixel in each image signal. Two hi-tech chips work together to handle the process.

Firstly, the new Progressive Processing system up-scales incoming signals, adding extra pixels to create unparalleled sharpness and detail to our HDTV ready panels. Then the Super Dynamic Contrast function analyses pictures to enhance picture quality in dark scenes and provide even richer blacks.

In addition, Hitachi’s 32LD7200 LCD TV boasts over 1 billion colours thanks to the virtual 10-bit Advanced Digital Colour Management. Finally, there’s the High Quality Video Motion processing system, with a High Speed Calculation process which controls every on-screen pixel to avoid any blurring.

Hitachi’s unique technology gives our 7000 Series state-of-the-art picture quality

HDTV (High Definition Television)

Starting in Europe in 2006, HDTV will offer the best TV picture quality ever seen. At present, most people use either an analogue signal or a standard definition digital signal (SDTV) to receive broadcast television. HDTV will be a step beyond even the great improvement of digital SDTV.

HDTV uses many more pixels than present services offer, creating the strongest and most detailed TV image you can have. It’s far sharper than a DVD is at present.

The majority of Plasma Televisions sold today are not HDTV-ready. But thanks to Plasma and LCD technology from Hitachi, you can now future-proof your purchase by choosing a TV that is fully compatible with the new standard. Only HDTV-ready panels such as ours will be capable of displaying high-definition digital sources.

Thanks to our revolutionary flat screen technology, Hitachi flat panel displays are the ideal choice if you’re thinking of investing in a TV today. You need a display that’s ready to cope with the extra demands that HDTV puts on your equipment – and ours are.

Standard Resolution

HDTV

In Plane Switching

Wider viewing angle and better image quality are achieved through controlling the passage of light. As the LCD shutter elements rotate on an even, horizontal plane, Hitachi LCD displays offer optimum control of in-going and out-going light.