Hasselblad Dslr Advantage Modularity | Hasselblad H4D-60, H4D-50

Hasselblad DSLR Advantage:

Modularity

Modularity = Freedom	Viewing Freedom	viewfinder provides just that, having
	Viewing Freedom	viewfinder provides just that, having
The primary reason that photogra-	With a Hasselblad system you get a	been designed to provide full per
The primary reason that photogra-	modular system that allows you to	formance over the large sensor area.
phers choose to invest in and shoot	customize or alter your gear set-up	Or you can choose to shoot with the
with a Hasselblad system is really	to suit your particular shooting style	HVM waist-level viewfinder, which also
quite simple – it’s the amazing qual-	or needs. You can easily detach your	provides a bright and large viewfinder
ity of the images that they get when	digital capture unit for cleaning, for	image, ideal for creative composing.
shooting with our products.	instance, or attach your H4D-40 to	This choice of viewfinders enables you
There are a range of other reasons,	a view camera for advanced studio	to shoot in the fashion that suits you
however, that make a Hasselblad	work. You can also choose between	or the shoot the most; maintaining
system indispensable to so many	an eye-level or waist-level viewfinder,	eye contact with the model, or gaining
photographers around the world.	enabling you to see your subject the	impact by shooting from a lower per-
These features, like the legendary	way you wish and widening your crea-	spective, for example.
Hasselblad craftsmanship and design,	tive possibilities.
the modularity of the system and
accessories, or the choice of large,	A Bright and Personal View –
bright viewfinders, provide things in	Choose Your Viewfinders
addition to image quality. Things like	One of the important traditional
creative freedom, professional flex-	advantages of the medium format is
ibility, or simple peace of mind. Things	the extra-large and bright viewfinder
that help you take your photography	image, enabling extremely precise
further.	composition and easy operation in
	dim lighting. The H4D-40’s HVD 90x

Size Still Matters #3:

Choice of Bright Viewfinders

Choose your way of viewing your subject and tailor your shooting style to suit the job at hand with your choice of both eye level and waist level viewfinders, all featuring the market’s brightest, clearest viewing screens.

“What few people seem to understand is

that technical perfec-9 tion isn’t about being

technical - it’s about having creative freedom.”

mats bengtsson

Photo: Thomas Morel

H4D-40, H4D-60, H4D-50MS, H4D-50 specifications

Hasselblad, a name synonymous with medium format photography, has cultivated its legacy with its H4D series, which includes the H4D-50, H4D-50MS, H4D-60, and H4D-40 models. Each of these cameras combines cutting-edge technology with exceptional craftsmanship designed for photographers seeking unparalleled quality and precision.

The Hasselblad H4D-50 features a 50-megapixel CCD sensor that delivers stunning image resolution and detail. Its true-to-life color reproduction and 14-bit RAW imaging ensure exceptional tonal range. The H4D-50’s advanced autofocus system allows for quick and precise focusing, while its ergonomic design promotes comfort during extended shooting sessions. The camera includes the innovative True Focus technology, which maintains focus accuracy even when recomposing shots.

Expanding on the capabilities of its predecessor, the H4D-50MS (Multi-Shot) elevates the standard for detail and color accuracy. This model utilizes a specialized imaging sensor that captures multiple exposures, shifting the sensor between shots to gather the full color spectrum. The result is images capable of unparalleled depth and vibrancy, making it the preferred choice for fine art and commercial applications. Coupled with Hasselblad's Phocus software, users can seamlessly stitch and process multi-shot captures.

The H4D-60 introduces an even more powerful 60-megapixel sensor, further enhancing image clarity and dynamic range. It offers the same True Focus technology as its siblings, making it suitable for a wide range of photographic applications, from portrait to architecture. With an increased sensitivity to light, the H4D-60 operates effectively in lower light conditions, providing photographers with added versatility in their work.

Finally, the H4D-40, while entry-level, does not compromise on quality. Featuring a 40-megapixel sensor, it shares many technological advancements found in the higher-end models. The H4D-40 is designed to be user-friendly, boasting a simplified interface while still delivering outstanding image quality. Ideal for photographers beginning their journey into medium format, this model provides an accessible entry point to Hasselblad’s renowned craftsmanship and performance.

In conclusion, the Hasselblad H4D series, with its impressive sensor technology, ergonomic design, and software integration, epitomizes the evolution of medium format photography, catering to both professional and aspiring photographers. Each model reflects Hasselblad’s dedication to producing cameras that empower creativity and capture precise moments with breathtaking detail.