Hasselblad H4D-40 Hasselblad Dslr Advantage Superior Image Quality, Uncompromising Image Quality

Hasselblad DSLR Advantage: Superior Image Quality

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If your camera system has features that a Hasselblad doesn’t, then you’ve sacrificed image quality to get them.

Let’s get one thing straight – the Hasselblad H4D-40 is not a “one size fits all” photograp­­ hic solution. The H4D-40, like all Hasselblad

products for the past half a century or so, has been designed with an uncompromis- ing approach to image quality.

That means that if achieving mar- ginally higher shutter speeds means

compromising­on image quality – we don’t do it. If building our cameras from lighter, cheaper materials means compromising on image quality – we don’t do it. If get-

ting a slightly higher ISO means

compromising­on image quality

– well, you get the point.

Size Still Matters #1:

Large format sensors and lenses

The largest sensors in the world don’t provide much advantage without optics that are advanced enough to deal with the resolu- tion provided. Hasselblad Medium Format DSLRs combine

the market’s largest sensors with the market’s highest quality, lenses for consistent­ superior quality.

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Uncompromising Image Quality

You are most likely aware of the dramatic developments in the 35mm DSLR world that have taken place in recent years. What you may not be aware of is the fact that Medium Format DSLRs have evolved equally dramatically, maintaining –

and even in some cases increasing – the quality gap that has always existed between small format and larger for- mat systems. Today, more than ever, a Hasselblad DSLR is a crucial component in any ­serious ­photographic arsenal,

providing­ the ­perfect tool for any applica- tion where image quality is important and giving you a level of image quality that 35mm ­systems ­cannot deliver.

Not Just Bigger, But Better

The natural choice for any application where image quality is important, the H4D-40 provides the platform for the ultimate in creative expression and delivers images that will satisfy even the most demanding customer.

The H4D-40 features a 33.1 × 44.2 mm CCD sensor with 40 million pixels, pro­ viding almost twice the capture area of the largest 35mm DSLR sensors. These 40 million pixels provide the perfect land- ing site for the large light path delivered by the high performance HC/HCD lens line, capturing more detail and clarity and delivering perfect color rendering without gradation break-ups in even the finest lit surfaces and cleaner images even at long exposures. This interaction between large scale sensor and lenses forms the foundation for a multitude of image quality enhancements.

What You See is Really What You Get - Hasselblad’s Natural Color Solution Unlike most competeing solutions, Hasselblad’s Natural Color Solution (HNCS) gives you outstanding and reliable out-of-the-box colors, with correct natural skin tones, specific product colors and other difficult tones reproduced easily and effectively, with no need for special color profiles or templates.

“Choosing a Hasselblad is not a matter of how good you are, it’s a ­matter of how good you want to be.”

MARCEL pabst

Photo: Marcel Pabst